What is Internet home improvement?

Abstract: What is Internet home improvement? Under the background of "internet plus", Internet decoration is to transform the problems existing in traditional decoration with the help of Internet thinking and Internet tools, optimize and integrate the decoration industry chain through disintermediation, channelization and standardization, subvert the user experience of traditional decoration, and make the decoration simple, transparent, exquisite and cost-effective! Let's learn more about Internet home improvement! First, what is Internet home improvement?

Internet home improvement is to transform the problems existing in traditional decoration with the help of Internet thinking and Internet tools. Through de-intermediation, de-channelization and standardization, we will optimize and integrate the decoration industry chain, subvert the user experience of traditional decoration, and make the decoration simple, transparent, exquisite and cost-effective! To put it simply, it is to turn the home improvement with opaque price, long construction period and waste of cost into a new home improvement model that can be priced and regularly standardized, and realize offline experience and delivery through online transaction and whole process monitoring.

Second, the difference between Internet home improvement and traditional home improvement

Traditional decoration

1, long renovation period: The participants in the traditional home improvement market include front-end building materials brands, dealers, stores, decoration companies, designers and construction teams directly connected with users, and the construction period is extremely long.

2, the owner is hands-on: the owner needs to find his own decoration company and operate his own building materials, furniture and home appliances stores.

3. The price is opaque: the decoration industry has always had hidden rules, such as high rebates and rebates. The decoration team sometimes adds some projects to increase the extra budget. In addition, the decoration materials are very complicated and the price is even more opaque.

4. The materials are shoddy: the owners are not familiar with the decoration materials, and they are often cut corners by the decoration company or decoration workers, which leads to decoration quality problems.

5. The construction quality is difficult to guarantee: the subcontracting of the project leads to the temporary patchwork of the decoration team, but the "road guerrillas" in the market are still the main body of the home improvement market, and the quality of workers is uneven, so the decoration quality is difficult to guarantee.

Internet decoration

1, transparency: the decoration becomes a one-stop all-inclusive decoration product, with transparent price, transparent package products, transparent engineering, no omissions and no tricky traps.

2, convenience: consumers do not need to go to the building materials market, they can directly choose the decoration package online.

3. De-intermediation: The invasion of Internet home improvement to the traditional home improvement industry is essentially to break the lengthy chain from brand owners to construction teams, to intermediaries, and then to decoration customers. The internal and external intermediate layers of home improvement enterprises will become less and less, or even disappear. Designers and project managers will have no kickbacks, and a large number of dealers will be out.

4, cost-effective: In addition to middlemen, direct profits to consumers, so that consumers can enjoy the cost-effective decoration effect.

5. The quality of decoration is difficult to guarantee: to change the traditional decoration industry, we must first transform the traditional decoration workers and transform the decoration workers into industrial workers. But at present, no company can guarantee that its workers 100% will never subcontract. At present, some internet home improvement companies and offline construction parties are mostly cooperative models, and often the foreman has the final say.

Third, the Internet home improvement platform mode VS vertical mode

Take the platform as an example: the chain of home improvement is too long, the information is too large, users don't know about decoration, and they are not familiar with consumption, which makes the platform model of information matching for decoration companies, foremen, designers, building materials and furniture manufacturers born, which solves the problem of information asymmetry to some extent. As a convener, the platform is responsible for capturing user traffic, interacting with users, providing information services, and trying to intervene in transactions and supervision, but it does not take the main responsibility of decoration itself to users.

Do it yourself: The difference between vertical mode and platform mode mainly lies in the ownership of core products. Self-owned warehouse, self-supporting workers, hands-on construction of the vertical model is responsible for all decoration to users, focusing on the product itself.