* * * What do you mean by enjoying the house * * * How much is the house?

* * * Xiangjia has recently been put into operation in several big cities in China, which is another feat after * * * enjoys bicycles and * * enjoys cars. However, the experience and operation process involved in the house are relatively complicated. If you want to operate reasonably and legally, you must formulate a series of relevant rules and regulations, so as to maintain the perfection and sustainability of the operation. Let's share the house in Wu Hanyou.

Does Wu Hanyou enjoy housing?

It hasn't appeared yet, but it will appear in large numbers soon.

How much is the house in Wuhan?

The current charging situation is still difficult to control, and the price needs to change according to the local housing prices in Wuhan.

After * * * enjoys a bicycle and * * enjoys a car, the online short rent business of * * * enjoys a house, which is quietly emerging in first-tier cities such as Guangzhou, Beijing and Shenzhen. The Yangcheng Evening News reporter learned that some citizens in Guangzhou put their idle houses on the network platform and rent them to the needy citizens for a short time, thus obtaining certain income.

According to industry analysis, short rent's economic market has great potential, with an annual growth rate of over 300% in 20 17.

Short rent's long-term rental income is twice as high.

Recently, Ms. Tian, who lives in a certain district of Xingang West Road, Guangzhou, told the Yangcheng Evening News reporter that her two-bedroom apartment of more than 60 square meters, which used to cost 3,800 yuan a month, can now be rented for about 7,300 yuan a month. According to the reporter's interview, some citizens now aim at the short rent market in order to obtain higher profits.

According to Ms. Tian, at the beginning of 20 15, she rented her two-bedroom apartment at a price of 3,800 yuan per month. After the lease expired in March this year, she put the house on the rental platform after a friend introduced her. I didn't expect the daily income to reach 366 yuan now, except for the days when no one rents it, the average monthly income is about 7300 yuan. "When it is good, people live every day, and the average monthly occupancy rate is around 70%." Ms. Tian said that the most prosperous time is during the Canton Fair or other exhibitions.

Like Ms. Hotan, Ms. Wu, a citizen, also put her two one-bedroom apartments on the * * * rental platform. Ms. Wu told the reporter: "In the past, the monthly rent of two houses added up to less than 6,000 yuan, and now the monthly rent can almost reach13,000 yuan."

Ms Wu said that the service in short rent is very important. Whenever a new tenant comes, she will prepare facial cleanser, facial mask, sun umbrella, charging treasure, books and other supplies for the convenience of tenants.

Tenants are mainly from post-80 s to post-90 s.

Ding Qiang, head of South China of short rent Platform, told reporters that the operation of short rent market is different in different business districts and regions. Guangzhou Pearl River New Town and Sports Center have a comprehensive demand, and the overall occupancy rate of housing is high, reaching 80% to100%; Pazhou will follow the exhibition, generally around 60%; Houses near Changlong are mostly sold on weekends, holidays, winter and summer vacations, with an average occupancy rate of over 50% and a higher unit price.

Ding Qiang said that last year, a landlord with the highest single-room income in Guangzhou received 300,000 yuan in rent from short rent and Xiaozhu, while the landlord with an annual income of about 65,438+10,000 yuan reached more than 40%. Ding Qiang said that the market potential of Guangzhou short rent is huge, and it is estimated that the overall market size will increase by three to five times in 20 17.

According to Ding Qiang, when the platform was launched in Guangzhou in 20 12, there were only a few suites in the first month, but now 600 suites are launched every month, which is equivalent to opening 5 medium-sized hotels every month, and the total number of houses has exceeded 6,000.

The reporter found that if you add various online short rent platforms such as Ant short rent and Tujia.com, there are nearly 30,000 sets of short rent houses in Guangzhou.

Short rent housing distinguishes hotel customers.

The reporter learned that most landlords who go to short rent mainly share personal houses, including freelancers, IT practitioners, full-time wives, employees and so on. In recent years, many people in this group started from sharing individual houses and gradually became professional operators renting several houses.

From the overall structure of users, the statistical data from piggy shows that the current tenants are mainly from the post-80s and post-90s, with an average age of 29. Among them, business users account for about 36.5%. According to industry analysts, short rent is carving up the business customers of traditional hotels and becoming a new choice for consumers.

Who is responsible for the safety of living in other people's homes?

Online short rent business such as * * * enjoying a bicycle and * * enjoying a car and * * * enjoying a house is still in its infancy in China and is still in a blind spot of supervision.

Some insiders told reporters that regular hotel operators need to obtain corresponding business licenses, or register in many departments such as industry and commerce, health, public security and fire protection in advance, otherwise they can be regarded as illegal "black hotels". * * * There may be some risks behind the lack of basic supervision of the rental model.

It is understood that fire safety is a big problem that puzzles the short rent market. "Many houses in short rent don't have and it's difficult to go through the formalities of fire control examination and approval.

We learned from the survey that most homeowners think that' nobody is in charge of driving in their own homes', let alone going through the formalities of fire control approval. "said the professional.

However, Ding Qiang told reporters that Piglet, as a bilateral trading platform, has a mature mechanism for the review, supervision and trading of landlords and tenants. For newly launched houses, the platform will carry out real-name authentication when the landlord releases the house, and will also review the collection account. After the approval, the local staff of the platform will come to check the smart locks and other infrastructure of the house within three working days after the house goes online. If it is found that the on-site house is inconsistent with the online one, the house will go offline. In addition, the platform will also purchase corresponding insurance for the owners and tenants respectively to ensure the interests of both parties.

Analysis of Competitive Products in Housing Economic Sector * * *

I. Background

Short rent, as a new type of short-term residential tourism, is a kind of daily rental housing. Individual owners, housing agencies or platform managers rent idle houses to provide personalized facilities and services for users with short-term housing needs.

Common forms are homestays, apartments and inns. The characteristics of low price, convenient transportation, complete facilities and freedom make it much more comfortable than ordinary hotels with the same price, and it is very suitable for traveling. In today's turbulent tide of consumption upgrading, I believe that personalized short rent industry is about to usher in its own spring.

Second, the industry introduction

Online short rent began to rise gradually in China from 10, and it is on the rise in recent years. Its main function is to concentrate landlords and tenants on the short rent platform through the Internet, so as to improve the matching efficiency between houses and people. Compared with the traditional offline short rent, online short rent platform can greatly improve communication efficiency, reduce information asymmetry, and also bring security to both parties from the platform.

Third, the market size.

The rapid development of the Internet industry has greatly lowered the threshold for the use of Internet products, and also made the product penetration range and user scale of short rent increase steadily year by year. According to iResearch data, the transaction scale of China online short rent market reached 8.78 billion in 20 16, an increase of1%compared with last year. It is estimated that in 20 17 years, the transaction scale of the entire China online short rent market will reach125.2 billion yuan.

Fourth, the status quo of the industry

Up to now, more than 30 enterprises have entered the accommodation market in short rent one after another, the market concentration has gradually increased, and the competition among existing enterprises is fierce.

The online short rent operation modes mainly include owner operation, merchant operation and platform management, among which:

Owner Operation Mode (C2C): Take Airbnb, short rent Piggy and short rent Ant as the representatives, focusing on how to build a good online communication and trading platform.

Merchant business model (C2B2C): Tujia and Free B&B are the main representatives, that is, the owner rents the house to an intermediary company, and the intermediary company conducts unified management.

Platform management (B2C): mainly represented by Tujia, that is, the platform cooperates with developers or owners to develop standardized houses, and operates and rents them through the platform.

At the same time, according to the business direction, Jiji.com also actively pays attention to overseas destination B&B markets, such as B&B, Big Fish, A B&B and so on.

Verb (abbreviation for verb) Portrait of the crowd.

The above two pictures can summarize the basic portraits of users of online short rent platform: middle class, aged 26-35, married and highly educated. It is preliminarily judged that this kind of people have deviated from the basic income line and have a certain cultural consumption demand, which belongs to the main force in the wave of consumption upgrading.

Sixth, user demand.

Platform users can be divided into landlords and tenants, and their needs are analyzed respectively.

1, landlord

Basic needs: stable income is needed, and the platform is expected to provide a considerable number of orders, low service fees, multi-channel convenient communication and other services.

Basic needs: I hope the house is safe, the tenants are reliable, and some necessary standard safety measures.

Expectation and demand: I hope that the management is worry-free, the booking process is simple, the backstage management operation is comprehensive, and the house is managed.

Excitement needs: more interesting, you can meet more interesting people and have the same social circle.

2. Tenants

Basic needs: having a house to live in requires a wide range of houses, large space choices and high cost performance.

Basic needs: I hope I can stay in peace of mind, and I need real housing information and clean and safe rooms.

Expected demand: Pre-cancellation is convenient and simple, order confirmation is quick, the booking cancellation process is standardized, there are few abnormal situations, and the housing information is comprehensive.

Excited demand: good occupancy experience, well decorated house, complete environment, convenient transportation and interesting landlord.

Seven, product comparison

This time, the C2C model products of short rent industry were compared and analyzed, and two products, short rent Ant and short rent Pig, were selected.

Reason for selection:

1. Among domestic C2C products, short rent ants and short rent pigs are similar in scale, and they are the industry leaders.

2. The target user groups and modes of the two products are similar, which belongs to direct competition.

3. Ant short rent: a pioneer in the field of short rent in China, a leading online short rent platform for apartments and homestays, and an outstanding representative of domestic C2C products.

4. Pig short rent: The financing round surpassed the D round, and the accumulated investment exceeded $65.438+0.5 billion. Short rent ranked first in the appstore search.

1, product overview

2. Data comparison

As can be seen from the chart, in the apple market, short rent ants are similar to short rent pigs, while short rent ants are slightly ahead.

3. Social platform performance

From the perspective of social platforms,

Weibo looks like short rent ants and has twice as many fans as short rent pigs, but in essence, they are almost as active. At present, users in Weibo are still not very interested in them.

In Zhihu, the two are even more neglected, more because airbnb can win more attention in Zhihu.

On the WeChat platform, it is surprising to find that the situation is quite different. In the social platform of the whole people, short rent the ant is much more concerned than short rent the pig. It can be inferred that short rent, an ant, is more recognized by the public than short rent, a pig.

4. Comparison of main functions

In terms of core functions, it basically covers the functions of publishing, viewing and booking houses that short rent products should have.

When facing the landlord, short rent, a pig, went further. His butler service "Pig Butler" provides professional cleaning service of short rent B&B for landlords who have no time to clean their rooms, which is a great convenience service for many part-time landlords and has a very positive effect on retaining C-end landlords. It can also be seen that it is to establish standardized industry service specifications. If a mature system can be successfully established, it will be a huge competitive threshold when facing other products.

5, product structure comparison

There are some differences between the two structures, and it can be seen that the emphasis is different.

5. 1 Main functions of ant short rent

1, room reservation

1. 1 When booking a house, there are two situations: home page recommendation and destination search.

1.2 When recommended on the homepage, the houses are packaged into different life themes, and users browse and select houses according to the themes;

1.3 When searching for a destination, users can search for houses according to the destination and check-in period, and can search for houses according to different screening conditions, so as to determine houses.

2. The landlord rents the house.

2. 1

Users can put up their own houses, and the types of houses are divided into houses, apartments, villas and other housing attributes, and they can freely edit the information of houses, prices and other factors. After the house and personal certification materials are communicated and approved by the customer service staff online, they can be posted for rent online.

5.2 Main functions of short rent the Piglet

1, room reservation

1. 1 When booking a house, it is also divided into two situations: home page recommendation and destination search.

1.2 When recommending on the homepage, the accommodation experience, travel experience and humanistic experience are integrated and packaged into various emotional stories, and users choose rooms according to the stories;

1.3 When searching for a destination, their basic attributes are the same, but the specific filter buttons are slightly different, which will be introduced in detail later.

2. The landlord rents the house.

2. 1 Users can put their own houses on the shelves. Housing types are divided into complete sets, independent houses, beds, sofas and other living types, and the procedures for putting on shelves and auditing are not much different from those of short rent Ant.

Overall 5.3.

1, when booking a house.

1. 1 ant short rent is more practical and efficient, but the recognition between different life theme recommendations is very low, so it is difficult to distinguish them clearly.

1.2 short rent, a little pig, provides users with scenes such as travel experience, business trip and landlord sharing. When booking a house, we can see that we are trying to make short rent's behavior from low frequency to high frequency.

2. When facing the landlord

2. 1

Short rent Piglets are more inclusive, and can basically accept all room types. While expanding the housing, it also increases some security risks. (Guess short rent ants should take the initiative to narrow the scope of application and avoid the risks brought by single rooms, beds and other rooms. )

2.2 I have to mention again that the butler service provided by short rent, Piglet, is really very beneficial to the landlord, and there is more room for profit imagination.

6. Short-term rental product booking process

Only from the booking process, there is little difference between the two, and both can successfully complete the booking of houses in short rent, so we will not discuss them separately. The expression forms are different in different directions, and different product forms are established through the expression forms.

7. Main page interaction and detail comparison

7. 1 home page

Advantages:

1, the page is rich in content, with many optional directions and themes, and the content is true;

2, the main information of the house is displayed in advance, and the reservation efficiency is high;

3. The characteristic experience part is more interesting;

Disadvantages:

1, there are too many content categories under the same column, which are easy to be confused and the underlying content is difficult to see;

Suggestions for improvement:

1. On the home page, a new small tab page is set in the page, which is divided into several parts, such as guessing your favorite/popular gameplay/special experience/house recommendation, etc. Users can freely switch between several tabs.

User comments:

* * * Enjoy the house quietly. Tenants are mainly post-80 s and post-90 s.

* * * enjoy the bike, * * enjoy the car, * * * enjoy the house.

Do some people expect * * * to enjoy their girlfriends and boyfriends?

* * * Enjoy the house quietly rising. Isn't this the real version of ipartment? I don't know when it will rise to enjoy boyfriend and girlfriend. But if people with different views share a room together, it's really hard to be friends. Saying a few words to people with different magnetic fields is like crossing mountains and mountains. You will never get there.

* * * Enjoy the house rising quietly. First of all, what is the essential difference between this and airbnb? Secondly, is there an environment for promotion in China? Safety, integrity, how to guarantee?

* * * You can rent idle space, such as a bedroom at home or even a sofa. Generally speaking, renters and renters live together.

How many years did airbnb enjoy it? Sharing your sofa and room is nothing new. As long as the platform is well managed and all real names are registered, tenants and homeowners are actually guaranteed.

Don't say * * *, my own house is empty and I don't want to rent it. When you want to decorate yourself, the wallpaper is carefully selected. I am always afraid that others will not cherish it.

There are so many perverts now, I'm afraid there will be needle cameras in these houses. Girls should not rent casually.

Safety is the lifeblood for * * * to enjoy the economy. The scoring mechanism of Didi taxi solves this problem.

There is a way to buy a house together, sign a contract privately, and then rent out the house, and the rent will be shared equally. You can buy several houses if you have money.