What is Industry AnalysisEssentials of Industry Analysis

Industry analysis refers to an in-depth analysis of industry elements such as market competition patterns, industry policies and other industry elements based on the principles of economics, so how much do you know about industry analysis? The following is organized by me on what is industry analysis, I hope you like it!

The existence of the value of industry analysis

The industry is a group of many similar enterprises. If we only carry out enterprise analysis, although we can know the operation and financial situation of a certain enterprise, but we can not know the situation of other similar enterprises, and can not know the position of the enterprise in the same industry through comparison. And this is very important in the modern economy filled with high competition. In addition, the industry's position in the life cycle constrains or determines the survival and development of the enterprise.

Before the birth of the automobile, the carriage manufacturing industry in Europe and the United States used to be so brilliant, but today, even the automobile industry has entered the stabilization period of the life cycle. This shows that if an industry is in recession, the enterprises belonging to this industry, no matter how strong their assets, how strong their management ability, can not get rid of their gloomy prospects. Who else would be willing to go ahead and invest massively in carriage production?

Investors can't invest in those "sunset" industries that are on the verge of decline and obsolescence when considering new investments. Investors in the choice of stocks, can not be confused by the immediate scene, but to analyze and determine the enterprise belongs to the industry is in the start-up period, the growth period, or stable or decline, and can not buy those who belong to the decline of the industry stocks.

Industry characteristics are one of the important factors that directly determine the value of a company's investment. Industry analysis is a prerequisite for the analysis of listed companies, and is a bridge between macroeconomic analysis and analysis of listed companies.

Industry analysis aims to define the development stage of the industry itself and its position in the national economy, and at the same time to make horizontal comparisons of different industries, so as to provide an accurate industry background for the final determination of investment objects.

The purpose of industry analysis is to identify the industries with the greatest investment potential and then to select the listed companies with the greatest investment value.

It can be seen that only through industry analysis can we know more clearly the development status of an industry and its position in the industry's life cycle, and make the right investment decisions accordingly.

The main tasks of industry analysis

Explain the development stage of the industry itself and its position in the national economy, analyze the various factors affecting the development of the industry and determine the impact on the industry, predict and guide the future development trend of the industry, determine the value of investment in the industry, reveal the risk of investment in the industry, and provide a basis for decision-making or investment for the *** department, investors, and other institutions. The company's business is based on a number of factors, including the impact of the industry and the strength of its judgment.

Points of industry analysis

Industry analysis report should not be a list of information or information, must be analyzed around the purpose of the analysis of the conclusion. In the final written report need to give the following conclusions:

1, the future growth of this industry whether the investment value.

2, the industry's leading companies are which.

3, which are the key factors for competition in the industry to achieve outperformance over competitors.

4, whether companies in the industry can go to the capital market or there are opportunities for mergers and acquisitions.

According to the above three key elements of industry analysis, our industry analysis will be able to be more effective, more meaningful and valuable, we may not need a long analysis and massive information, charts and graphs to depict the key to get the conclusion. A few days ago, the real estate market continued to be active in 2013, the first 11 months of real estate development investment has exceeded last year's total, with a year-on-year growth rate of 19.5%. The previous intensive real estate control policies were also digested by the market, and the active rigid demand pushed the residential market up in volume and price. In order to cool down the market, the end of the year, the first and second tier cities have introduced local control policies, including strict restrictions on purchases, increase the proportion of down payment of the second suite. It is expected that the regulation of the residential market will continue in the short term. The report predicts that in the next 10 years, the development of China's newspaper industry will show eight major trends: the intensive level of newspaper publishing will be significantly increased; the newspaper industry's fourth growth cycle is coming; the central party newspapers and provincial party newspapers will establish a high level of mainstream newspaper leadership; the development model of the metropolitan newspaper will be a major transformation; the industry's professional newspapers will be generally set up a view of the center of the resources; "digital newspaper industry "Digital Newspaper Industry" will change the shape of traditional newspaper industry; professional newspaper owners and professional newspaper managers will accelerate the formation of groups; overseas newspaper market will become a new space for development. Points of industry analysis