Traditional Culture Encyclopedia - Traditional festivals - Why can Li Ziqi become popular?
Why can Li Ziqi become popular?
The first point is that the positioning is accurate, the goal is clear and feasible. The first point is that the goal is clear and feasible. Li Ziqi's video is mainly based on the traditional Chinese culture of seasonal seasons, traditional festivals, folk customs and folklore to determine the selection of the topic. The video is a simple record of the process or the main story line of a certain character, and is performed in two ways.
Li Ziqi's work is based on the simple and traditional life of the Chinese people, and is centered on four aspects of food, clothing, housing, and transportation, with a focus on the culture of food, which is the pride of the Chinese people.
The goal of Li Ziqi is to be grounded, to have a muddy flavor, to be closely related to people's lives, to enter from a small place, and to focus on the angle that consumers care about, which will naturally attract a lot of attention and enthusiasm.
The second point, is well-made, painstakingly, with quality to speak. A lot of netroots why the flash in the pan, like a meteor fleeting, the most important reason is that the work is shoddy, do not put effort, purely fool the netizens, fishing a go. Li Ziqi, however, is very serious and meticulous, winning the trust and support of netizens with her high-quality works.Her video from the choreography, videography, starring, editing are their own personal, and strive for excellence, a little dissatisfied, rework rework.
When making the program "Lanzhou Beef Noodle", Li Ziqi spent two months seeking advice from skilled masters, and finally finished the video recording with the standard of "two fine". In addition to data access, research visits, in-depth study and independent filming and editing, the program lasted three months. The "swing sofa bed" into the film nearly five minutes, shooting material more than 2,000.
The third point, speak with facts, start from the details, do not talk about axioms, do not engage in lofty, and strive to be silent. Li Ziye's network works, colorful, a lot of content, but they are all in the Chinese storytelling, speaking plainly, low-key, specific, subtle, which is an important feature of her, but also its most successful experience. Nowadays, everyone is telling the Chinese story, but the effect is very different, uneven, good and bad.
There are always people who think that the louder the voice, the higher the pitch, the stronger the momentum, the better the effect, the greater the impact, and therefore do not hesitate to sound and color, hissing, and even shouting to the broken voice out of tune, but in fact, the effect is often counterproductive, especially for those who are overseas netizens, but also may lead to a rebellious mentality.
Li Ziye is not so, Li Ziye's program from beginning to end does not say a good word, not to sing "is good" high-pitched, softly and softly, and narrated, with specific facts to make the people happy and sincere, with the hard things that make people interested in listening to the virtual eye to see, good or bad, so that you say.
The fourth point, pay attention to details, in looking over the video of Li Ziqi, an inadvertent small details make the author impressed: Li Ziqi will capture the crayfish in the pincers have not grown out of the small shrimp thrown back to the pond. The details see the heart, short video content entrepreneurs thousands of horses, Li Ziqi can stand out from them, I think it is not without reason.
The fifth and final point to say, naturally, is their own efforts. Compared to the life experience of Li Ziqi, it can be said that most of the anchors, especially the younger generation, is still relatively happy.
But even so, Li ZiYing is also trying to live hard, seriously do video. This person who looks omnipotent in the eyes of outsiders, behind the scenes are the hardships and efforts that others can't see. As many netizens questioned: how can a good-looking young girl do everything. But netizens have overlooked one point, that is, Li ZiYing will learn.
And in the shooting video, the early case of no team, but also all Li ZiYing self conception, personal editing, must bow to listen to easy, but many people once or twice may be able to adhere to the long this way must have long given up on it ~
Today, this ordinary countryside girl, step by step, will be their own name into a "brand!
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