Traditional Culture Encyclopedia - Traditional festivals - How to do marketing planning for snack shops.

How to do marketing planning for snack shops.

We can start from two aspects:

Let's start with the market consumer groups. It is to find out the main income, consumption habits, consumption time, consumption mode and consumption level of consumer groups by taking consumer groups as the planning object. In addition, with compatible consumer products, similar consumer experience promotion activities are launched in its main consumption scenarios. Moreover, with the necessary consumption theme, consumption culture, etc. To promote the repeatability of consumption and increase the frequency of consumption.

Let's talk about market differentiation first. Including the differentiation of product sales in the market. For example, customized consumption. Functional differences of products in the market. There is a difference between cold and warm. There are differences between men and women. Experience the differentiation of market products. For example, increase situational consumption.

Wait a minute.

But the retail store marketing plan you mentioned should be a long-term operation process, which should integrate retail design marketing, combination marketing, experience marketing, online and offline marketing, automated sales marketing and so on. Make a business model related to dynamic marketing, so as to have market value. To maintain its long-term operation. In addition, product quality and environmental protection are important conditions.