The Four Strategies of Brand Marketing

What are the four strategies of brand marketing? In fact, this is the enterprise through marketing to make the enterprise brand and products to do so that the user cognitive process, today for everyone to popularize the four major strategies of corporate brand marketing is what the details! First, the brand personality brand personality can be built from the brand naming, packaging design, product price, brand concept, brand spokesman, image style, brand applicable to the object and other aspects of consideration. Second, brand communication brand communication is rooted in a method or approach, it is the enterprise to inform consumers about the brand information, persuade to buy the brand as well as to maintain the brand memory of a variety of direct and indirect methods. Brand communication can be utilized in advertising, public relations, promotional communication and interpersonal communication. 3, brand sales brand sales can be carried out through the channel strategy, personnel sales, store promotions, advertising promotions, event marketing, discounts and other methods. IV.Brand ManagementThe four key elements of doing brand management are building credibility, gaining support, building relationships, and increasing opportunities. Brand building: official website certification, map labeling, enterprise encyclopedia, word-of-mouth Q&A, picture/video release, customer service certification, bar promotion, library certification, self-media construction and operation of content marketing: news marketing, search optimization seo, search dissemination SEC, video marketing, soft marketing; microblogging and microblogging marketing, self-media/forum blog marketing, bidding hosting SEM. integrated marketing: branding, investment promotion, exhibition promotion, product promotion, event marketing. Publicity, exhibition promotion, product promotion, list marketing, public **** relations, listing publicity, tourism promotion, event activity marketing