How can traditional media take advantage of the integration of new media?

Traditional media can take advantage of the integration of new media to improve the content dissemination effect and user stickiness, including the following aspects:

1. Expand coverage: By publishing relevant content on social media and opening official accounts, the coverage of traditional media can be extended to Internet social platforms to attract more readers and viewers.

2. Improve interactivity: use new media technologies and functions, such as live broadcast, interactive question and answer, online voting, etc. To establish closer contact with the audience and enhance the user's stickiness and interactive effect.

3. Enrich content forms: On new media platforms such as websites, WeChat and Weibo, more flexible and diverse content forms can be adopted, such as short videos, dynamic pictures and audio, to make the content more vivid and interesting and attract more readers and viewers.

4. Strengthen distribution channels: Share the content of traditional media to more channels and platforms through new media platforms, thus expanding the scope of communication and improving the exposure and influence.

5. Subdivide the target audience: Through the data analysis and user portraits of the new media platform, we can better understand the needs and interests of readers and viewers, make and push content in a targeted manner, and improve the stickiness and loyalty of users.

To sum up, traditional media can improve the communication effect and user stickiness by integrating the advantages of new media, expanding coverage, improving interactivity, enriching content forms, strengthening distribution channels and subdividing target audiences.