Traditional Culture Encyclopedia - Traditional festivals - What does modern channel mean?

What does modern channel mean?

Modern channel refers to selling the goods of manufacturers to different regions for the purpose of reaching a social network or agent.

In addition, the corresponding traditional channel is the process of goods wholesale sales from manufacturers to consumers. So the channel is also called the network. According to the length of channels, there are long channels and short channels; There are wide channels and narrow channels according to the width.

In the commercial field, it is a value-added chain composed of some independent and interdependent organizations. Through value-added channels, products and services become more attractive and available, which can better meet the needs of users and make end users accept them satisfactorily.