Definition of news planning

According to the definition of brand simulcast by well-known domestic corporate brand news planning and communication organizations, news planning can be divided into broad sense and narrow sense. In a narrow sense, news planning refers to news interview planning, that is, "campaign" planning in news business, which refers to the design and planning carried out by news communicators to report specific news facts in a certain period of time in order to achieve certain communication effects. In other words, the reporter's pre-planning or planning of news facts with important topics to be interviewed.

How to report the news events that have happened or will happen, analyze the ideas, and after repeated brewing and adjustment, choose the best reporting scheme from multiple reporting schemes to implement, so as to achieve certain reporting goals and achieve the expected communication effect.