How to build brand reputation?

Brand image planning depends on what to do. If it is a general brand image planning, for example, it includes: pre-brand research, brand positioning, brand value, brand culture, brand slogan, brand design, brand marketing promotion, brand public opinion maintenance and so on. Establishing a good brand image is inseparable from word of mouth. Word of mouth is the purpose, marketing is the means, and products are the cornerstone. But in fact, the popularity of word-of-mouth marketing comes from the Internet, and its background is the popularity of interactive network applications such as blogs and forums, and it has gradually become the channel with the largest traffic of major websites, even exceeding the traffic of news channels. It is difficult to realize real word-of-mouth marketing by constantly circulating the process of word-of-mouth marketing, that is, the way of product positioning, communication factors and communication channels.

1, product positioning: Many marketers hope that word-of-mouth marketing can go beyond the traditional marketing methods, but if consumers don't like the marketed products, it is easy to have a negative word-of-mouth effect, which not only fails to promote the products, but even leads to their early withdrawal from the market.

2. Communication factor: Communication factor has strong persistence and story, which can attract consumers' continuous attention and is easy to spread and spread.

3. Communication channels: Marketing mode determines communication channels, and the choice of communication channels is mainly determined by the characteristics of product target users. Besides traditional media and online media, the most influential and suitable channels for word-of-mouth marketing are blogs, forums and interpersonal interaction.

4. Audience: One of the most important characteristics of word-of-mouth communication is its high credibility, because generally speaking, word-of-mouth communication occurs among close groups such as friends, relatives, colleagues and classmates, and they have established a long-term and stable relationship before the word-of-mouth communication process. Compared with pure advertising, promotion, public relations, business recommendation, home improvement company recommendation, etc., the credibility is higher.

As far as I know, Lai Media Network is the first choice for publishing soft articles, word-of-mouth recommendation and consultation of enterprise brand products. As far as I know, they can not only publish on 3,000 portals and local websites such as Sina, Netease, Baijiahao, Xinhua, Phoenix, Tencent and CCTV, but also publish which website they want after paying directly, and the price is open in official website. I summed up several advantages: transparent price, fast release speed and soft text release.