Traditional Culture Encyclopedia - Traditional festivals - Why do so many people want to be product managers?
Why do so many people want to be product managers?
Product manager, itself, no emotional color to speak of, just in recent years was mentioned more, there is no lack of indiscriminate number of people; and different industries, different companies have different standards leading to a large number of fish in the water, so that people feel as if anyone can be a product manager, and manager of the word sounds really bright. 1, engineers or designers are tortured by the product manager; 2, product managers do not have to be a manager also has a "manager" title; 3, product managers are not mandatory requirements for a certain professional ability or knowledge, it seems easy to get started; 4, there are a lot of people who think that there are ideas / can give the product to pick a problem / like to surf the Internet / read two books on the To be able to do product managers; 5, that often browse Douban, have been to any product salon, can write a few sour full of "demand", "user", "product design" and other words of the blog can be a product manager. Blog can be a product manager; 6, often by some self-proclaimed product manager (such as Zhou Hongyi, Ma Huateng God Ma) compulsion, think when the product manager, the future is bound to helicopter CEO; 7, by some unreliable media fooled, these media invariably put some of the various trades and industries of the bullies hard to hold up as a product manager, and then the formation of a kind of product manager to save the world theory, so many ignorant teenagers again from; 8, to write a few sour full of "demand", "user", "product design" and other words, can write a few blogs. Teenagers again from the; 8, many bad companies (including many large companies) their own degree of professionalism is not enough, the product manager job responsibilities are not clear, resulting in the basic skills of the product managers are too low, the assessment is not rigorous, resulting in a lot of bad street product managers. Some people in the company's technology can not go on, and then transferred to the product manager, engaged in operations do not want to back KPI, it is comfortable to do the product manager, marketing, sales, customer service feel that their career development bottlenecks, but also transferred to the product manager ...... In fact, the product manager is a very important and very core positions, resulting in domestic Product manager almost flooded the root cause of a few points: 1, product manager responsibilities are not clear, most of the work is not a product manager; 2, product managers have not been strictly screened, training and authorization; 3, product manager's treatment of the vast majority of the bottom than the technical engineers (the real product manager should be higher than the technical and a lot of high); 4, the product manager does not have more standardized organizational level and norms. A lot of fresh graduates want to do product managers, in fact, no more than three or five years of product accumulation, really dare to call themselves a product manager? Many companies three to five years later, are senior product manager, senior product manager and product director, look at the traditional industry, more than thirty years old, more than forty years old or product manager, people do not have a director, product manager is a product manager, but also senior, but also senior, but also the director of the ...... product manager term, the definition of different industries is different. -In the traditional industry, especially in the product industry, the product manager is a position that requires a lot of specialized knowledge, relevant experience and precipitation; his/her responsibility is mostly to manage all the big and small matters related to his/her product/service line. -In the Internet industry, product manager seems to be a new term, even in the Internet industry, the definition of product manager is different in different companies, for example, Baidu's product manager is quite demanding, controlling the business and direction of a product or even a series of products. In Alibaba, product manager is another title for positions such as product assistant, product planner, product planner, etc. The ability requirements of different p-levels are different, which may be functional level, product level, product line level, etc. Like any other career, product manager is a very important position in the Internet industry, even in different companies. As with any other career, want to do a good job product manager is not easy, need knowledge, mind, keen, feeling, eloquence, precipitation ...... from other positions to turn to the product manager is not necessarily do not do well, people have their own aspirations just, there is who in the first 1/4 of their lives on the sex of their own, that life is not too suspenseful and interesting?
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