What are the influences of culture on enterprise management?

The influence of enterprise culture on enterprise management is reflected in the following aspects.

1, boot function

Corporate culture can guide the value and behavior orientation of the whole enterprise and its members. It is embodied in two aspects: first, it plays a guiding role in the thoughts and behaviors of individual members of enterprises; Second, it plays a guiding role in the overall value orientation and management of enterprises. This is because once the corporate culture of an enterprise is formed, it establishes its own systematic values and norms. If the values and behavior orientation of enterprise members are contrary to the systematic standards of enterprise culture, enterprise culture will correct them and guide them to the values and norms of enterprise.

2. Constraint function

Corporate culture has a restrictive and normative effect on employees' thoughts, psychology and behavior. The constraint of corporate culture is not a hard constraint of the system, but a soft constraint, which comes from the corporate culture atmosphere, group code of conduct and moral norms of the enterprise. Different spiritual and cultural contents, such as group consciousness, public opinion, customs and fashion, will cause strong group psychological pressure and motivation, make individual behavior conform to the crowd, make enterprise members produce psychological buzz, and then realize self-control of behavior.

3. Coagulation function

The cohesive function of corporate culture means that when a value is recognized by employees, it will become a cohesive force, which will aggregate its members from all aspects, thus producing great centripetal force and cohesion. There are many ways to adjust interpersonal relationships in enterprises, including mandatory "hard adjustment", such as systems and orders; There is also the "soft adjustment" of persuasion education such as public opinion and morality. Corporate culture belongs to soft regulation, which enables all employees to acquire * * * knowledge in basic aspects such as corporate mission, strategic objectives, strategic measures, operational processes, cooperation and communication, and fundamentally ensures the harmony, stability and health of corporate interpersonal relationships, thus enhancing the cohesion of enterprises. It is precisely because of its firm "collectivism" values that the Japanese consortium Mitsui & Co., Ltd. was reorganized after more than 20 years of disintegration.

4. Incentive function

Corporate culture has the function of making enterprise members have high emotions and enterprising spirit from the heart. Corporate culture takes respecting people as the central content and people-oriented management as the center. Corporate culture meets the multiple needs of employees and can adjust all kinds of unreasonable needs with its "soft constraints". Therefore, positive ideas and codes of conduct will form a strong sense of mission and lasting driving force, and become a yardstick for employees' self-motivation. Once employees truly accept the core concept of the enterprise, they will consciously and voluntarily exert their potential and work harder and more efficiently for the company under the drive of this concept.

5, radiation function

Once the corporate culture has formed a relatively fixed pattern, it will not only play a role within the enterprise, but also have an impact on society through various channels (publicity, communication, etc.). The spread of corporate culture helps to establish a good public image of the enterprise and improve its social visibility and reputation. Excellent corporate culture will also have an important impact on the development of social culture.

6. Brand function

The brand image of an enterprise in the eyes of the public is a combination of "hardware" based on products and services and "software" based on corporate culture. Excellent corporate culture will play a great role in enhancing the brand image of enterprises. Unique and excellent corporate culture can produce great brand effect. Whether it is a world-famous multinational company, such as Microsoft, Ford, General Electric, Coca-Cola, or a well-known domestic enterprise group, such as Haier and Lenovo, its unique corporate culture has played a huge role in shaping its brand image. Brand value is the accumulation of time and corporate culture.