Gift box packaging design should be how to determine the main color?

Color is very important in the design process, a gift box packaging design looks high-end, in addition to materials and patterns, color can be very critical, today to talk about how to determine the main color of the gift box packaging design. To determine which color to use as the main color, you need to understand the symbolism of some of the main colors, and then consider the nature of the goods, green symbolizes life, nature, environment, youth, money, rebuild hope and strength. It will soothe the people, reduce pain and make us feel safe. So it is not wise to use yellow-green for food gift packaging design as this color suppresses appetite light green symbolizes calmness. Yellow symbolizes sunshine, happiness, light, cheerfulness, liveliness, easy-going and optimism. Red symbolizes action, warmth, enthusiasm, excitement, passion, life threatening, anger, heat. Blue Blue symbolizes calm, relaxation, tranquility, peace, wisdom, loyalty, trustworthiness. Therefore, the food packaging class its main color to goose yellow, pink to express this gives a person a sense of warmth and closeness. Cakes and pastries with gold, light color to give people the impression of fragrance attack; tea, beer and other beverages with red or green class, symbolizing the richness of the tea and aroma; beverages, with a lot of green and orchid, alcohol, pastries with a lot of big red, tomato juice, apple juice with red, focusing on the natural attributes of the item. Children's food often use rose and other relatively beautiful colors are easy to attract the attention of children and like, daily cosmetics class main color more rose, pink and white, light green, light orchid, dark coffee color, clothing shoes and hats are mostly dark green, dark orchid, coffee or grey as the main color tone. Some gift box packaging design packaging design of the main color is not the use of similar colors with product attributes, but with other symbols of color blocks, color dots, color lines to highlight, which is also a very successful method. Determine the main color, color matching to consider is the area of the package, the area of the package is one of the influence of color matching because. When matching we have to consider the arrangement of large area, large area color in packaging display has a long-distance visual effect. And when the contrast of two colors is carried out. Too strong when you can choose not to change the hue, purity, brightness, and expand or reduce the area of one of the colors to reconcile. The use of color contrast, can be divided into shades, light and heavy, point surface and so on the contrast, such as red contrast color for the green, any color needs to be matched with the side of the beauty of the big red and green is vulgar, a little bit of green in the bushes that is beautiful. Looking for contrasting hues, such as color red and green, yellow and purple, orange and blue. These colors are the most difficult to match, but the effect is the most conspicuous and exciting one, note that as long as the neutral tone and proper, contrasting color proportion is appropriate is the emergence of surprising effects. The application of a variety of colors, this color is the noblest, the most coordinated with the contrast is not strong, but harmonious, but the operation of the trouble, pay attention to the relationship between black and white and gray. Determine the main color, color matching to consider is the area of the package, the area of the package is one of the influence of color matching because. Matching when we have to consider the arrangement of large areas, large area color in the packaging display has a long-distance visual effect. And when the contrast of two colors is carried out. Too strong when you can choose not to change the hue, purity, brightness, and expand or reduce the area of one of the colors to reconcile. The use of color contrast, can be divided into shades, light and heavy, point surface and so on the contrast, such as red contrast color for the green, any color needs to be matched with the side of the beauty of the big red and green is vulgar, a little bit of green in the bushes that is beautiful. Looking for contrasting hues, such as color red and green, yellow and purple, orange and blue. These colors are the most difficult to match, but the effect is the most conspicuous and exciting one, note that as long as the neutral tone and proper, contrasting color proportion is appropriate is the emergence of surprising effects. The application of a variety of colors, this color is the noblest, the most coordinated collocation, contrast is not strong, but harmonious, but the operation of the trouble, pay attention to the black and white and gray three major relationships. Creative gift design color collocation is very careful, those successful works of everyone in the collocation of color are considered to be the most important. Similar similar tone, this is the most easy to effect the operation, as long as the similar color with the same kind of color will immediately appear coordinated effect, such as crimson, red, pink and so on with, there will be a warm tone has a warm and romantic meaning. Great relationship to deal with, very easy to get started. Don't worry about mixing gift box packaging design background, or adding the occasional silhouette, or under will be the shadow. You have to be careful not to use too many colors as this can make it difficult to read. Visual clutter is the most common mistake. Try to use colors to attract your target audience.