What are the problems in fresh commodity logistics?

Cold chain transportation is imperfect, lacking specialized talents, equipment and facilities.

China's fresh food market is so huge, but the circulation of fresh products has long lacked professional cold chain equipment and facilities, resulting in the loss of hundreds of billions of yuan of fruits, vegetables and aquatic products every year. Imperfect cold chain transportation has become a bottleneck restricting the development of fresh e-commerce.

China's fresh food market is so huge, but there is a long-term lack of professional cold chain equipment for the circulation of fresh products, resulting in the cold chain circulation rates of fruits and vegetables, meat and aquatic products of only 5%, 15% and 23%, resulting in corresponding losses of hundreds of billions of yuan. In contrast, the cold chain circulation rate of fruits and vegetables in developed countries is above 95%, and the cold chain circulation rate of meat food and aquatic products reaches 100%.

The supply chain of fruits, vegetables, meat and aquatic products includes upstream procurement, cold chain packaging, transportation, storage and sorting in cold storage in the middle reaches, and downstream cold chain distribution. The whole process of cold chain needs specialized talents, equipment and facilities.

Expanding data at the enterprise level, Alibaba chooses third-party logistics services, and its challenge lies in how to control the quality of cold chain services. If Alibaba wants to make a big breakthrough, it needs to build a good platform, strengthen the rules of the game and improve the service system.

JD.COM Shopping Mall is exploring self-operated cold chain logistics, but the cold chain logistics is different from the general logistics, which puts forward higher requirements for talents, equipment and facilities. All self-operated logistics is no small challenge.

Amazon, an American e-commerce giant, also adopts a self-operated cold chain logistics system in the fresh market.

Look at its strategy:

First, steady layout and quality control.

The second is to strictly control the warehousing background by informationization and master key circulation nodes and hubs. Amazon also invested heavily in the acquisition of a robot company and established an intelligent and efficient sorting management system, which made Amazon's order processing capacity three or four times higher than the traditional way.

The third is the standardization of cold chain services throughout the process. Comparatively speaking, our country has different standards in cold chain logistics, packaging, pallets and other equipment, and the service system is not perfect, which leads to the cold chain giving up halfway. Amazon's experience is worth learning from domestic fresh e-commerce.

People's Daily Online-China has a huge fresh market. Getting through the cold chain logistics is the key.