Give examples to illustrate what is online to offline, and give examples to illustrate what are the characteristics of online to offline.

Illustration is a common explanation method in explanatory writing. Refers to giving examples to prove the correctness or error of the author's point of view. Through examples, abstract things can become concrete. The case is required to be typical and representative. What do you mean by online to offline?

The O2O marketing model is also called offline business model.

2.O2O guides online customers to offline through discounts and other means.

3.O2O consumption is transparent, and it is more convenient for consumers to choose their favorite services.

What does o2o mean?

O2O, that is, OnlineToOffline, refers to combining offline business opportunities with the Internet and making the Internet the front desk for offline transactions. This concept originated in America. The concept of O2O is very broad. As long as the industrial chain can involve online and offline, it can be called O2O.

O2O e-commerce model needs five elements: independent online mall, national authoritative industry trusted website certification, online advertising marketing promotion, integrated social media online interaction with customers, and online and offline integrated membership marketing system.

One view is that an enterprise can have both online shopping malls and offline physical stores, and the prices of online shopping malls and offline physical stores are the same in all categories, which can be called O2O；; There are also views that O2O is a special form of B2C(BusinessToCustomers).

In the early days of 1.0, O2O was initially connected online and offline, mainly using the convenience of online promotion to gather relevant users, and then pouring online traffic offline. The main areas focus on online group buying and promotion represented by Meituan. In this process, there are some characteristics, such as unidirectional and low viscosity. There is little interaction between the platform and users, and the end point is basically the completion of the transaction. Users are more driven by factors such as price, and the frequency of purchase and consumption is relatively low.

After the development to the 2.0 stage, O2O basically has the elements that everyone understands at present. The most important feature of this stage is to upgrade to a service-oriented e-commerce model: including goods (services), ordering, payment and other processes, and transfer the simple e-commerce module to a higher frequency and more active scene. Because the traditional service industry has been in a state of low efficiency and insufficient labor digestion, under the impetus of the new model and the catalysis of capital, there has been an O2O carnival boom.

At stage 3.0, obvious differentiation began to appear. One is that some companies in the field of real vertical segmentation have begun to appear. For example, focus on express delivery logistics, focus on the food in high-end restaurants, and focus on the speed of white-collar workers taking meals quickly. The other is the development of platform model in vertical segmentation field. The original model of solving a certain pain point in the segmentation field began to expand horizontally, covering the whole industry.

What do you mean by online to offline? How does it work?

O2o is OnlineToOffline, which refers to the combination of offline business opportunities and the Internet, making the Internet the front desk for offline transactions. The store names we often see are related to o2o, because these online stores bring offline transactions online.

What is the business model of o2o?

O2O marketing model, also known as offline business model, refers to online marketing, online purchase, offline operation and offline consumption.

By discounting, providing information, booking services, etc. It pushes the news of offline stores to internet users, thus turning them into its own offline customers, especially suitable for goods and services that must be consumed in stores. The advantage of online to offline is that orders are generated online, and each transaction can be traced back, and the promotion effect is highly transparent.