How do you think that enjoying the New Year's Eve dinner at home has brought fire to the prefabricated vegetable market?

With the approach of the Spring Festival, the topic of "New Year's Eve" has been put on the agenda, and the track of prefabricated dishes is bound to open. In the first two trading days of this year, prepared vegetables rose against the trend, with nearly 10 transactions, with a cumulative increase of 14%. The so-called pre-cooked vegetables and semi-finished vegetables refer to the vegetables that have been cooked in the factory and then preserved by freezing or vacuum packaging. After purchasing, consumers only need to heat or simply cook through the combination of materials in pre-cooked dishes, and they can make it in a short time.

The industry has a vast space and is in the blue ocean of competition. In 20021year, the scale of China prefabricated vegetable market is estimated to be 345.9 billion yuan. With the upgrading of consumption and the layout of cold chain logistics, the prefabricated vegetable market will accelerate to the B-end and C-end at the same time, and then will increase year by year with a growth rate of 20%. In 2023, the scale of prefabricated vegetables in China is about 516.5 billion yuan.

In addition, the data of a take-away platform shows that the order volume of pre-cooked dishes in 202 1 is over 50% higher than that in 2020. In 20021year, the spatial scale of prefabricated vegetables in China is expected to reach 340 billion yuan, up by 18% year-on-year. In the next three to five years, China's prefabricated vegetable industry is expected to become the next trillion catering market. In the long run, the scale of prefabricated vegetable industry in China is expected to reach more than 3 trillion yuan.

The development of cold chain logistics has promoted the coverage of prefabricated vegetables in the national consumer market. In recent years, with the continuous improvement of infrastructure and the growth of market demand, the scale of cold chain logistics market in China has grown steadily, which is helpful to further expand the sales radius and business radiation scope of pre-cooked food. In 2020, the scale of cold chain logistics market in China will reach 485 billion yuan, up by 2 1.2% year-on-year. At the same time, the scale of cold chain logistics infrastructure and cold chain logistics equipment in China is also expanding.

Demand-side B+C dual drive brings industry growth. The C-end is driven by the convenience of diet, and the B-end is driven by the industrialization demand of catering industry. At the C-end, with the economic development and the accelerated pace of life, the demand for convenient diet arises at the historic moment, and consumers need prefabricated dishes to save cooking time. At the B end, the rising rent and labor costs have increased the burden on catering enterprises. At the same time, prefabricated dishes can help catering enterprises solve the problems of standardized taste, loss of ingredients, long production process of some dishes, and the need for multiple ingredients.

Compared with ordinary dishes, prefabricated dishes have higher added value. According to the degree of deep processing and convenience of eating, prefabricated dishes can be divided into ready-to-eat foods, that is, hot foods, that is, cooked foods and convenience foods. Take the simplest ready-to-eat food for example. Before being put on the shelves, clean vegetables will be washed, sliced and packaged to produce added value, which is generally 30%-40% more expensive than ordinary vegetables. In addition, according to the data of domestic listed companies of prefabricated vegetables, the gross profit margin of prefabricated vegetables can reach 35%.