How to write the market competition analysis of a product?

Competition analysis, generally speaking, is competitor analysis. In an industry without competitors, there is generally little competition, which is called monopoly. Main analysis:

Market share (this is an important criterion to determine your competitors. The market share of products in some markets determines your main policies and strategies for competitors);

Channel (put it in the second place, because if you only take goods or products as an example, the sales channel you have is half of the battlefield initiative, and many market wars are mainly about channels);

Promotion is still a simple marketing sentiment (if gathering is an active sentiment and promotion is a political offensive in the rear, how to make your consumer groups agree with your products, win more consumers with your ideas, and strive for more channels to expand their battlefield depends on this link);

Price (finally, because the last battle in China market is still a problem that will remain unchanged for thousands of years. Price, just like war, ammunition supply depends on the final price. Broadly speaking, including your marketing war or price, it is ultimately included in your price cost. And this part is to exchange the foundation directly to the consumer, so the price is written at the end.

At work, you will encounter all kinds of analysis reports, such as business situation analysis, sales trend analysis, equipment failure analysis, human resources situation analysis and so on. This is the most basic job skill at work, but not many people can really write a good analysis report.

Since we want to analyze a thing, there are three elements, one is the goal, we can also talk about the standard or the goal to be achieved, the other is the status quo, that is, how the status quo is, we should find the gap from the goal, and the third is the reason. Since there is a gap between the status quo and the goal, there must be a reason. With the above three elements, plus the countermeasures needed to achieve the goal, a good analysis report will be released.