What is the business scope of marketing planning company

Analysis is as follows:

The business scope of the marketing planning company is generally as follows:

1, consulting business scope: enterprise marketing planning, marketing planning, investment management, business management consulting, business information consulting, corporate image planning.

2, optional business scope: computer network engineering (except for special approval), photographic services, graphic production, design, production, release and agency of various types of advertising, sales: cultural office supplies, office equipment, daily necessities, household appliances, hardware and electrical appliances, electronic products, computers and accessories, printing equipment, computer consumables, audio equipment, photographic equipment, mechanical and electrical equipment, metal materials, building materials Furniture, sporting goods, communications equipment and equipment, and so on.

Expanded Information

1, marketing planning is based on the marketing objectives of the enterprise, through the enterprise design and planning of enterprise products, services, ideas, prices, channels, promotions, so as to achieve the exchange process of individual and organizational behavior. To meet consumer needs and desires as the core.

2, modern management science will be marketing planning is divided into marketing planning market segmentation, product innovation, marketing strategy design and marketing mix 4P tactics (portfolio) and other four aspects of content. Marketing planning first to determine the marketing concept, followed by planning on the basis of the marketing concept.

3, the core point of marketing planning is the organic combination of planning elements to maximize brand equity. Brand recognition system, branding strategy and brand architecture as if the Constitution, corporate marketing and communication activities like organizations and individuals daily political, economic and social activities, marketing strategy, advertising ideas, terminal display and promotion as a strategic management of the brand, it is the same as the citizens of daily social activities such as education, medical care, love, marriage as the development and implementation of the Constitution. Like the duties of the National People's Congress, the corporate brand strategy management department's responsibility is first of all the formulation of the brand constitution, and then the enforcement of the law that is the brand's marketing strategy, advertising, public relations and promotional activities such as communication of every aspect of the brand to effectively reflect the brand constitution to carry out inspections.

4, the agency brand marketing consultants believe that the rapid development of the Internet era so that small, medium and large enterprises no longer ignore the potential market of network interactive marketing, now is the golden age of network marketing. Marketing planning is also destined to be inseparable from the piece of network marketing.

5, network marketing era of marketing methods continue to innovate, event marketing is one of the ways. Event marketing is also known as "event hype".

6, there are many examples of overnight success through event marketing. There are many examples of people who have become famous overnight through event marketing, and they have an experienced planning team behind them. Event marketing is through the planning team's sophisticated planning to your business or website or personal to create a unique selling point, and then by hiring a large number of water army on the Internet to help it reproduced dissemination, and finally through the media publicity to achieve rapid increase in visibility.

Reference:

Baidu Encyclopedia - Marketing Planning