Management mode of clothing company

Clothing companies are divided into production, supply and marketing, franchise chain, sales company, monopoly/counter and other types (what is said upstairs is correct). Generally, they are private enterprises. Like other companies, it is a top-down management model of the department.

Structure: Chairman-General Manager-Administration Department/Development Department/Production Department/Marketing Department/Logistics Department/Training Department/Planning Department/Warehouse Department, etc. Every department has its own responsibilities.

Function:

The chairman controls the macro operation of the whole company.

The general manager is the executor and general coordinator.

The administration department is responsible for personnel, administration and logistics.

The development department looks for customers (agents/franchisees)

The product development department conducts quarterly product development (generally, spring and summer are one season, and autumn and winter are one season).

Ordering meetings are held twice a year in two quarters.

The production department is responsible for the production of products and quality control of goods after the order meeting.

The marketing department follows up the after-sales clothing and distribution of customers (franchisees and self-operated stores).

The logistics department is responsible for the distribution and flow of goods.

The planning department is responsible for corporate image planning, store display, etc.

The function of the warehouse department is warehouse management.

Generally, large and medium-sized clothing companies are like functional departments. Small companies only reduce their functions to fewer people, but basically operate in the same way: development (product development department)-order meeting (twice a year)-product production (production development department)-distribution (marketing/logistics), and so on. Of course, in addition to the style and quality of goods, the survival of brands is also closely related, and marketing strategies are also very important. Production, development and sales are the lifeblood of clothing enterprises.

The survival and development of clothing enterprises are closely related to the vision and wisdom of decision makers (helmsman: chairman/general manager).

I design in a brand company. The above is the operating structure of the brand company, for reference only. If it is a wholesale company, the ordering process will be different. There is no ordering meeting, and guests usually place orders with kanban.