Traditional Culture Encyclopedia - Traditional festivals - What are the advantages of one-item-one-code
What are the advantages of one-item-one-code
The advantages of one-item-one-code are that it can quickly establish brand awareness, increase user stickiness, reduce operating costs, promote transaction conversion, and ensure food safety.
1, can quickly establish brand awareness
Consumers can scan the bar code of the commodity to understand its related information; enterprises can scan the code to view the sales data and customer feedback, so as to optimize the production process and improve the quality of products and services.
2. Increase User Stickiness
In the era of mobile Internet, scanning and shaking have become the normalized way of operation in people's daily life. With the popularization of mobile payment and the continuous upgrading of intelligent terminal equipment, people's purchasing behavior of various consumer goods is more dependent on the new mode of online and offline integration, i.e., ordering online and then picking up the goods in the store or having them delivered to your home by the delivery personnel.
One-item-one-code technology can provide merchants with accurate customer identification and tracking services, help stores create a closed-loop ecosystem of private traffic, and increase the rate of repurchase and stickiness of users.
3, reduce operating costs
The traditional supply chain system requires a lot of manpower and resources to carry out inventory management and goods deployment work; at the same time, due to the continuous growth of labor costs resulting in a gradual decline in the business of the comprehensive operating profit, which is not only detrimental to the long-term development of enterprises will affect the user experience. The use of one item one code technology can greatly save the logistics and transportation process of labor and time costs, and can also help stores to grasp the real-time status of each piece of goods to reduce the loss due to missed picking and misdirection.
4, to promote the transformation of the transaction
Currently on the market, many brick-and-mortar sales are in the doldrums, on the one hand, because of the impact of the Internet e-commerce platform on the other hand, lies in the store's ability to attract insufficient traffic resulting in a low turnover. After the application of one thing one code, you can easily get the customer's name and address and other information, and then with the online publicity means can be transformed into a fan group of customers to form a secondary communication effect.
5, to protect food safety
In recent years, the relevant departments of the state has been committed to strengthening the supervision of food and drug safety, after the one-item code can be a good solution to this problem.
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