Analysis on the Development Status of Retail O2O Industry?

According to the online retail report provided by Prospective Industry Research Institute, in 20 1 1 year, the online retail sales in China was only 0.75 trillion yuan, and in 20 14 years, the online retail sales increased to 279 million yuan, up 49.7% year-on-year, making it the largest online retail market in the world. In 20 15, China's online retail sales reached 3.2 trillion yuan, up 3 1.6% year-on-year, and remained the first in the world. With the help of policies, the increasing popularity of the Internet and the transformation of traditional retailers, online retailing has achieved rapid development, and there is still a lot of room for growth in the future.

Data source: compiled by Prospective Industry Research Institute.

Therefore, the prospect of traditional retail transformation network retail is promising. In addition to integrated e-commerce platforms such as Tmall and JD.COM, traditional retailers can also choose to build their own e-commerce platforms like Suning and Gome. The two models have their own advantages and need to be carefully selected by the physical retail industry. Forward-looking Industry Research Institute believes that physical retail stores can first cooperate with comprehensive e-commerce to accumulate popularity and users; Then build your own e-commerce and strengthen commodity control; Finally, the offline and online retail channels will be integrated to realize the retail online to offline of online trading and offline shopping experience.