Traditional Culture Encyclopedia - Traditional festivals - Why new e-commerce sales have increased dramatically while traditional e-commerce sales have plummeted

Why new e-commerce sales have increased dramatically while traditional e-commerce sales have plummeted

Customer acquisition is different.

Traditional e-commerce still mainly relies on traffic, through a large number of consumers browsing, which leads to greater sales. However, in the era of the mobile Internet, natural traffic is becoming more and more expensive, and its cost has become higher, so the emergence of social e-commerce also represents the development of the overall market changes. The new e-commerce is characterized by a high degree of social attributes in order to share the king, and one of the more famous is the micro business.

E-commerce refers to the use of computer technology, network technology and remote communication technology, to achieve the whole business (buying and selling) process of electronic, digital and networked.