What are the business models of mobile e-commerce?

The business models of mobile e-commerce include "push" business model, "pull" business model and "interactive" business model.

1, "push" service

Mainly used for public information release. The application fields include current news, weather forecast, stock market, lottery announcement, traffic information, recruitment information, advertising and so on.

2. "Pull" service

Mainly used for personalized reception of information. Application fields include service bill, telephone number, travel information, flight information, cinema program arrangement, train timetable, industry product information and so on.

3. "Interactive business"

Including electronic shopping, gambling, games, securities trading, online auction and so on.

Extended data:

Characteristics of mobile e-commerce:

1, convenient

The mobile terminal is not only a mobile communication tool, but also a mobile POS machine and a mobile bank ATM machine. Users can conduct e-commerce transactions and banking at any time and any place, including payment.

2, not controlled by time and space

Mobile commerce is an extension of e-commerce from wired communication to wireless communication, from fixed location to anytime and anywhere. Its biggest advantage is that mobile users can get the services, applications, information and entertainment they need anytime and anywhere. Users can use smart phones or PDA to find, select and buy goods or other services at their own convenience.

3. Safety

Customers who use mobile banking services can switch to large-capacity SIM cards, use reliable bank keys to encrypt information, and use ciphertext in all transmission processes to ensure safety and reliability.

4. Openness and inclusiveness

Because of the wireless access mode, mobile e-commerce makes it easier for anyone to enter the network world, thus making the network wider and more open; At the same time, it makes the virtual function of the network more real, so it is more inclusive.

5. The scale of potential users is large.

At present, China has nearly 400 million mobile phone users, the highest in the world. Obviously, from the popularity of computers and mobile phones, mobile phones far exceed computers. From the perspective of consumer groups, mobile phone users basically include high-end users with strong spending power, while traditional Internet users are mainly young people who lack the ability to pay.

It is not difficult to see that mobile e-commerce based on mobile phones is superior to traditional e-commerce in terms of user scale and user spending power.

6, easy to popularize and use

The flexibility and convenience of mobile communication determine that mobile e-commerce is more suitable for popular personal consumption fields, such as automatic payment systems, including vending machines and parking meters.

Semi-automatic payment system, including store cash register and taxi meter; Daily expenses collection system, including the collection of water, electricity, gas and other expenses; Mobile Internet access to the payment system includes logging in to the WAP website of merchants for shopping.

7, fast and flexible

Users can flexibly choose access and payment methods according to their needs and set personalized information formats.

The more e-commerce services are selected and the simpler the service forms, the faster the development of mobile e-commerce will be. However, it may take about three years for mobile e-commerce to "fly into the homes of ordinary people" like e-commerce based on the Internet.

Baidu encyclopedia-mobile e-commerce