Six new retail models

Offline and online retailing will be deeply integrated. Coupled with modern logistics, service providers will use innovative technologies such as big data and cloud computing to form the concept of new retailing in the future. The new retail is a combination of online and offline, reducing drainage investment, turning offline into an online experience store, and improving conversion and repurchase. This business model can be divided into:

1, website business model

It is considered that some independent commercial channels are all website business models, and multiple businesses in the region join the website, which can be called C2C business model.

2. Pre-warehousing business model

At present, there are two main challenges, one is relatively high traffic input, and the other is competition from new convenience stores.

3. Single-store authorized business model

Open the APP and go directly to the online store of the physical store, instead of choosing the physical store first and then choosing the goods.

4. New format convenience store

Through the positioning of physical stores and commodity structure, high-value customers are screened out, and the unit price of pens is increased without charging freight and setting delivery amount.

To sum up, the biggest trend of new retail is the combination of online and offline. E-commerce and offline entity business should be mixed and integrated from the original independence and conflict. Understand consumers, meet and guide consumer demand through accurate and experience-oriented models.