Entrepreneurial opportunities to how to grasp

Identifying the four types of entrepreneurial opportunities

An entrepreneurial opportunity, i.e., a business opportunity or a market opportunity, is a space for an attractive, more sustained and timely type of business activity that is ultimately embodied in a product or service that creates or adds value for customers. A good entrepreneurial opportunity will necessarily have a specific market niche, focusing on meeting customer needs, while being able to add value to the customer. Entrepreneurship requires opportunity, and opportunity depends on discovery. Starting a business is difficult, and discovering entrepreneurial opportunities is even more difficult. To find the right entrepreneurial opportunities, entrepreneurs should identify or recognize the following entrepreneurial opportunities:

1. Existing and Potential Market Opportunities

Market opportunities in the market demand for those who are clearly unmet is called the existing market opportunities, those hidden behind the existing demand, unmet market demand is called the potential market opportunities. Existing market opportunities are obvious, often found more, more entrants, competition is bound to be fierce. Potential market opportunities are not easy to be found, difficult to identify, and often contain great business opportunities. For example, most of the services and products provided by financial institutions are aimed at professional investment in large households, while occupying a large amount of money in the market of ordinary investors have not been due attention, this contradiction shows that the general public investment services for the general public investment product market has great potential.

2. Industry Market Opportunities and Edge Market Opportunities

Industry market opportunities are the market opportunities within a certain industry, and the market opportunities that appear in the cross-combination part between different industries are called edge market opportunities. Generally speaking, people pay more attention to industry market opportunities because the difficulty factor of discovering, searching and recognizing is small, but often the competition is fierce and the chance of success is low. On the other hand, in the industry and the industry between the "cracks" of the vacuum, often no one involved or difficult to find, need to have a rich imagination and bold pioneering spirit, once developed, the probability of success is also higher. For example, the change in the perception of people's dietary needs has created new industries such as gourmet food and health food.

3. Current and Future Market Opportunities

Those market opportunities that emerge from changes in the current environment are known as current market opportunities, and those that are analyzed through market research and forecasts that it will be realized within a certain period of time in the future are known as future market opportunities. If an entrepreneur predicts in advance that a certain opportunity will arise, he or she can prepare for such a market opportunity well in advance of its arrival and thus gain a leading edge.

4. Comprehensive versus Localized Market Opportunities

Comprehensive market opportunities are those that arise from unmet needs in a wide range of markets, such as international or national markets, and focus on expanding the breadth and width of the market.

A localized market opportunity is an unmet need that arises in a localized area or market segment. In the large market to find and explore local or niche market opportunities, see the needle, pick up the pieces, entrepreneurs can focus on the advantage of resources into the target market, is conducive to enhance the initiative, reduce blindness, and increase the likelihood of success.

Six strokes to grasp the entrepreneurial opportunities

Entrepreneurs should not only be good at discovering opportunities, but also need to correctly grasp and bold action, the opportunity to turn the results into reality.

1. Focus on the problem to grasp the opportunity

Opportunity does not mean that no cost can be obtained, many successful enterprises are from the beginning of the problem. A problem is a gap between reality and the ideal. For example, customer demand is a problem before it is not satisfied, and try to meet this demand, we have seized the market opportunity. The United States "cowboy king" Levi's story for many years for people to enjoy. 1850s, Levi's like many young people, with the dream of getting rich to the western United States gold rush, on the way to a big river blocked the way, Levi's managed to rent a boat, started a ferry business, the results earned a lot of money. In the mine, Reeves found that due to mining sweat, drinking water tension, so others mining he sold water, and made a lot of money. Reeves also found that, due to kneeling mining, many gold miners pants knee part easy to wear, and the mine has a lot of people threw away the canvas tents, he collected these old tents and washed, made into pants for sale, "jeans" was born. Reeves will be the problem as an opportunity, and finally realized his dream of wealth.

2. Use of change to grasp the opportunity

Change often contains unlimited business opportunities, many entrepreneurial opportunities arise in the changing market environment. Environmental changes will bring about the adjustment of industrial structure, the upgrading of the consumer structure, the change of ideological concepts, changes in government policy, the increase in the level of income of the population, and so on; people through these changes, they will find new opportunities. In the process of privatization of state-owned enterprises, entrepreneurs can explore entrepreneurial opportunities in transportation, telecommunications, energy and other industries. The increasing ownership of private cars will generate many entrepreneurial opportunities in automobile sales, repairs, accessories, cleaning, decoration, second-hand car trading and escorting. Any change can stimulate new entrepreneurial opportunities, which need to be discovered and created by entrepreneurs with their own keen sense of smell. Many great business opportunities don't just appear out of nowhere, but reward the "first mover". Smart entrepreneurs often choose the best time to enter the market, when the market demand explosion, he is ready to wait for orders.

3. Tracking technological innovation to seize opportunities

The history of world industrial development tells us that the formation and development of almost every new industry is the result of technological innovation. Changes in industry or product substitution not only satisfy customer needs, but also bring unprecedented entrepreneurial opportunities. For example, after the birth of computers, entrepreneurial opportunities such as software development, computer repair, graphic production, information services and online stores followed. The market for any product has its life cycle, the product will continue to saturation to reach maturity until the decline, and ultimately replaced by new products, entrepreneurs if they can track the pace of industrial development and product substitution, through technological innovation can continue to seek new development opportunities.

4. Grasp opportunities in the market

Entrepreneurial opportunities exist in the products or services that create value for customers, and customer demand is different. Entrepreneurs should be good at finding out the special needs of customers, focusing on the individual needs of customers and carefully study the characteristics of their needs, so that it is possible to find and grasp the business opportunities. Nowadays, entrepreneurs are keen to develop the so-called high-tech fields and other hot topics, but entrepreneurial opportunities do not only belong to the "high-tech fields", in the financial, health care, food, circulation of these so-called "low-tech fields" also have opportunities. With the popularity of lighters, matches slowly out of people's sight, but entrepreneurs Shen Zikai gradually forgotten in this old object to find new business opportunities, he created the "Age of Innocence" art matches red across the country.

There are also many entrepreneurs who seek to be on par with the best in the industry and try to achieve quick success through imitation, which results in no difference in products and services, and fierce competition among many companies for existing customers and resources, and the company faces difficulties. Therefore, entrepreneurs need to overcome the herd mentality and traditional customary thinking, looking for market gaps or market gaps, from the industry or market in the contradictory development of the formation of the blank zone to grasp the opportunity.

5. Make up for the opponent's defects to grasp the opportunity

Many entrepreneurial opportunities are due to competitors' mistakes and "accidentally" obtained, if you can seize the competitor's strategy in a timely manner in the loopholes and make a big fuss, or can be faster than the competitors, more reliable, and cheaper than the products or services provided by the competitors, may be found! Opportunity. To this end, entrepreneurs should track, analyze and evaluate competitors' products and services, find out the defects of existing products, and propose targeted ways to improve production, form creative ideas, and develop new products or new features with potential, you can surprise and succeed in business.

6. Capture policy changes to seize the opportunity

China's market is greatly influenced by policy, the introduction of new policies often lead to new business opportunities, if entrepreneurs are good at research and use of policy, you can seize the business opportunity to stand in the tide. 2006, the country introduced a new automotive industry policy to encourage individuals, collectives and foreign investment in the construction of parking lots. Parking lot is increasing at the same time, the parking lot construction of intelligent access control attendance system, parking system, channel management system and other needs have increased, specializing in the supply of parking lot hardware and software equipment required to become an important business opportunity. In fact, from the policy to find business opportunities and not only in the policy provisions of the surface, with the continuous refinement of the social division of labor and specialization, policy changes to provide business opportunities can be extended, entrepreneurs can be from the industry chain in the upstream and downstream extension to find business opportunities.