Fashion Illustration Style - What are the application fields of fashion illustration which is very popular now? Can you tell me more about it?

Fashion Illustration: The 500-year-old "Fashion Devil"

Fashion Illustration has been around for nearly 500 years, and ever since there have been clothes, there has been a need to translate the idea or image of designing clothes into fashion illustrations. This visual form has its origins in illustration, drawing and painting, and is also known as "fashion sketching". Fashion designers primarily use "fashion sketching" to brainstorm ideas on paper or digitally, and its main role in design is to preview and visualize the final result before sewing the actual garment.

Next, we'll take a look at how fashion illustration, the 500-year-old "witch of fashion," has evolved in stages.

One. The Beginning of Fashion Illustration

Fashion illustration began in the 16th century, when global exploration and discovery led to a fascination with the way people dressed in various countries around the world. Books were printed that illustrated what was appropriate for different social classes and cultures to help allay fears of change and the social upheaval these discoveries caused.

Between 1520 and 1610, more than 200 of these prints, etchings, or collections of woodcuts were published, containing plates of people dressed in a particular nationality or class. These are the earliest illustrations of dress and the prototype of modern fashion illustration. These illustrations were likely to be used by dress designers, dressmakers, and their clients to inspire new designs.

Seventeenth-century artists Jacques Callot and Abraham Bosse both used modern engraving techniques to create realistic details of period costumes and clothing.

These periodicals, which began circulating in France and England in the 1670s, are considered the first fashion magazines, and include LeMecureGallant, TheLady'sMagazine, LaGalleriedesModes, LeCabinetdesModesand During this period, the number of periodicals published increased in response to a market of female readers who were increasingly eager to keep up with the latest fashion news. It was not until the late 18th and early 19th centuries that male-style illustrations became as important as female illustrations.

II. Thefashionplate in the nineteenth century

Thefashionplate was dominant in the late eighteenth century, and was popular in Paris during the period of publications such as Horace Venet's IncroyablesetMerveilleuses, and during the period of Napoleon I's Georges Jacques. During this period, publications such as Horace Venet's "IncroyablesetMerveilleuses" and a series of watercolor fashion drawings engraved by Georges-Jacques Gatine during the Napoleon I period became famous.

France's position as arbiter of fashion ensured a constant demand for fashion illustration at home and abroad. This interest in, and increasing access to, fashionable clothing led to the emergence of more than 150 fashion periodicals in the 19th century. These highly detailed fashion illustrations captured information on fashion trends and provided general guidance on dressmaking.

It was at this stage that haute couture also emerged (in the 1860s), with fashion houses hiring illustrators who would work directly with the couturiers, sketching new designs as the designers hung the fabrics on live models. They will also illustrate each design in the finished collection, which can then be sent to customers.

By the end of the 19th century, hand color printing was replaced by full color printing. Fashion illustrations began to use two figures, one of which could be seen from the back or the side so that garments could be seen from more angles, making reproduction easier. 19th-century illustrators focused on accuracy and detail. They adhered to the conventions of static images in order to provide comprehensive information and guidance to the viewer.

III. Fashion magazines and illustration in the twentieth century

The early decades of the twentieth century saw the first flowering of fashion illustration in the modern sense. As the distribution of the latest fashion styles became increasingly lucrative, the work of fashion illustrators became a profession. Formerly the work of a single artist, fashion was now becoming an industry that produced new merchandise in unprecedented quantities to fill the gaps in department stores. These stores have invented a new all-name pastime - a shopping culture.

The French luxury magazine Gazettedubonton, published from 1912 to 1925, brought together a group of young artists who were given unprecedented freedom to interpret fashion. Iribe was a leading figure among these fashion illustrators and contributed to the famous publication, along with Charles Martin, Eduardo Garcia Benito, George Barbier, Georges Lepape, and others. Georges Lepape) and Umberto Brunelleschi. Their plates for the Gazette illustrate the influence of Japanese woodblock prints and new variations in Art Deco styles.

In the United States, mass-market fashion magazines Vogue and Harper's Bazaar covered social occasions as well as contemporary clothing trends, and Harper's Bazaar signed an exclusive contract with the ghostwriter Erte that lasted from 1915 to 1938, one of the longest in publishing history.

From 1910 until the outbreak of World War II, Vogue's covers were always illustrated, and Vogue's early covers featured photographs by American illustrators Helen Dryden, George Wolf Plank, Georges Lepape, Lenin Lane, and Linda Bowie. ), and F.X. Leyendecker created the artwork.

After World War I, they were joined by European artists, including Eduardo Benito, Charles Martin, Pierre Brissaud and Andre Marty.

IV. The Golden Age of Fashion Illustration

The 1920s and 1930s represented the "Golden Age" of fashion illustration. Every commercial artist was considered a fashion artist, a perfect draftsman. Many were able to represent the texture, sheen and even weight of fabrics with authority and conviction.

New technological developments in photography and printing began to place reproductions of photographs directly onto the pages of magazines, meaning that fashion graphics were no longer representative of modern life. By the early 1930s, photographs were becoming the preferred choice for magazines, and Vogue reported in 1936 that photographic covers were selling better and illustrations were beginning to be placed on inside pages.

With the recession that followed the stock market crash of 1929, the American fashion industry became less dependent on Parisian fashion. Between the two world wars, American dressmaking made great strides, improving mass production methods and standardizing sizes. Middle-class women relied on skilled seamstresses to purchase the latest fashion designs at affordable prices, and patterns published in magazines such as Vogue and Women's Journal were invaluable to the home seamstress.

Vogue's main purpose was to show its readers as much fashion as possible, and photography freed illustrators from the need to make accurate records of garments in favor of interpreting fashionable ones. According to the magazine's publisher, who complained, "Artists, who are primarily interested in obtaining interesting drawings and decorative effects, are bored by anything that faithfully reports the spirit of contemporary fashion."

Dior's "New Look" of the late 1940s inspired the postwar fashion revival. In many ways, it was a retrograde style, going back to the past rather than looking to the future, but it also symbolized a return to more cheerful, optimistic times.

V. The Destruction and Revival of Fashion Illustration

By the 1950s, fashion editors were spending more of their budgets on editorial spreads of photography. The subsequent elevation of fashion photographers to celebrity status meant that illustrators had to be content with producing articles on lingerie and accessories or working on advertising campaigns.

Fashion illustration's place in magazine publishing was disappearing in the 1960s, a trend reflected in the new category of youth-oriented teen magazines, many of which were issued in the 1960s, all of which presented illustration as a cheap alternative to photography.

Antonio Lopez was the only artist to appear regularly in Vogue during this period, having begun his career at Women's Wear Daily.

Fashion illustration struggled to survive in the second half of the 20th century and only began to revive in the 1980s. A new generation of artists were published in magazines such as LaModeenpeinture (1982), CondeNast's Vanity (1981) and Visionaire (1991). The revival was attributed to advertising campaigns, particularly Barney's 1993-1996 New York campaign.

VI. Fashion Illustration Today

Between fine art and commercial art, fashion illustration has recently been reassessed as an important genre. Since beauty and elegance have become obsolete in both fashion and art, fashion illustration sometimes seems to be a throwback to an earlier era.

Photography was so good at recording detailed information about clothing that the focus of the illustrator was no longer on the precise presentation of the garment, but on the interpretation of the garment and the possible wearer. In the late twentieth and early twentieth centuries, it developed a distinctive range of artistic styles, supported by digital tools and social media platforms, and in the 1990s the field of computer graphics began to emerge with pioneering illustrators such as Ed Tsuwaki, Graham Rounthwaite, Jason Brooks and Kristian Russell.

This period saw the emergence of the computer design programs Adobe Photoshop and Illustrator, as well as a revival of the traditional art-based form of fashion illustration. New York's Parsons School of Design and FIT began offering illustration as a dedicated element of their fashion programs. There has been a revival of handmade 'traditional' illustration, with fashion illustrators often looking back to the masters of the past for stylistic inspiration. Fashion illustrations based on classic methods have been successfully complemented by illustrations created by more modern processes.

Recently, illustration has become popular through collaborations between fashion designers and illustrators. With the use of social media, fashion illustrators are beginning to attract attention. Fashion illustrations are full of vibrant colors, intricate patterns and endless personalities that make a lasting impression.

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What is the application of fashion elements in fashion illustration? Can you tell me more about it?

Fashion illustration as a modern advertising design in a unique and ancient form of visual communication, has a clear and intuitive image, with a real sense of life and artistic beauty, quickly occupied the audience's field of vision, such as cultural activities, commercial activities, film and television culture and other fields. Fashion illustration has various forms, which can be categorized by communication media or by function. In terms of media classification, it is basically categorized into two major parts, namely, print media and film and television network media.

1. Print media

Print media include newspaper illustration, magazine book illustration, poster advertisement illustration, product packaging illustration, corporate image promotional materials illustration. Especially in fashion magazines, their target groups are mostly women, and most of their articles are oriented to promote female readers, therefore, fashion illustrations are usually different styles of unique charm of women. And women are keen to look good and match the current trend of clothing, so the combination of women and fashion illustration design is more fashionable.

2. Network and Movie Media

Network and movie media include websites, games, movie and TV dramas, commercials and other aspects of the character setting or interface design. Among them, fashion illustration is widely used in various fashion web pages, and different styles of works are designed according to the different audiences of the website. In terms of games, along with the improvement of players' aesthetic quality, the visual requirements of mobile game graphics and the demand for emotional interaction in games are getting higher and higher. Mobile games are not only technological products, but also artistic cultural products. If a hand game wants to stand out in the fierce competition in the market, it should not only have creativity in the gameplay, but also emphasize the characterization of the game characters in the art design. Fashion illustration will enhance the personalization of the game characters and the era, clothing illustration in the Internet era not only inherits the artistry of traditional illustration, but also has the functionality of modern design, and becomes a visual language and information dissemination carrier accepted by people.

In summary, fashion illustration design is a very important content and art form in the field of art in modern society, and it has been widely used in many fields in the current society. Fashion illustrator with the help of a variety of painting tools and high-tech combination, the product is more diversified, involved in the fashion trend, and even create a fashion trend, so that the whole fashion to prosperity.

What are the application fields of fashion illustration which is very popular now? Can you tell me more about it?

Most of the fashion illustrations are mainly aimed at art appreciation and advertising, which emphasize the use of painting techniques and the visual impact of the picture. On the whole, its picture effect is more close to painting art, with very obvious art and distinctive personality characteristics, often used in sample publicity and advertising posters, the role is to guide consumers to consume, and the preview of the popular style.

The audience in their daily lives will also pay attention to and collect the current popular fashion elements, for example, many illustration designers will collect a lot of popular phrases and popular colors in their designs, and will also pay attention to the popular makeup and more popular styling of the characters, and from these fashion aesthetics in the fashion elements of the abstraction of the elements into the graphic elements required for the design of fashion illustration, and flexibly into the fashion illustration, so that the fashion illustration, so that it is not only the fashion illustration, but also the fashion design. Only by doing so can we really design excellent fashion illustrations with unique artistry. In the process of creation, it is usually necessary to improve the ability to collect fashion elements and the ability to control the integration of popular colors into illustration design.

1. Collection of fashion elements

Fashion elements are widely used in commercial and artistic fields, leading various product designs and artistic expressions. Fashion elements of clothing it can be a silhouette can also be a way of collocation, or even an accessory, such as MarMurube (MarMurube) was born in 1979, very young when she began to draw, is one of the most famous illustrators in the international fashion industry, her work covers the fashion magazines, advertising, product design, packaging and publishing, etc., her work is characterized by strong fashion elements, color and color, and so on, and her work is characterized by strong fashion elements, color. Her works are characterized by strong fashion elements, bright colors, very fresh and energetic [2]. It is recommended to collect some fashion magazines, such as "VOGUE", "Tatler", "InStyle", "MarieClaire", "ELLE", etc., to understand the current fashion elements, and to copy the character's clothes and collocation, so as to enrich their own creative materials.

2. The application of popular colors

Popular colors and clothing materials, styles and other elements **** with the composition of the beauty of the clothing, for most groups, "popular colors" is a representative of the term fashion, but also indicates the trend of popularity, is a color that can be changed with the times, which has the characteristics of the popularity of fast but short cycle. The color of fashion is fast but the cycle is short.

Generally speaking, the popular color will not remain unchanged, it is the application of color at a certain stage of public recognition, follow and imitate, so that the formation of a certain tendency, the emergence of popular color. It always evolves in a certain time. Therefore, the popular color is the popular wind vane, mastered the popular color of the rudder, you can lead the trend direction. Through some famous clothing brands of new fashion conference will find that every year will be designed to illustrate the popular color of the conference, usually popular color will not be limited to a single color, but a popular fashion style with the color. Generally speaking, the basic color of clothing in clothing accounted for a relatively large proportion, while the proportion of popular color is small, therefore, in the development and release of the next year's popular color, is often to take two or more than two kinds of popular color and clothing the basic color *** with the collocation, so that it retains its own uniqueness on the basis of the current trend of fashion highlights. If you can accurately predict the popular colors and integrate them into the main color of the illustration, then the fashion illustration works are bound to be quickly sought after by the public and remembered by everyone.