What are the operating positions?

All operators know that operation is a very complicated job. As a bridge between users and products, it involves content, activities, users and data analysis. For those who have just come into contact with operators, operation is a monster that cannot be started. I used ProcessOn mind map flow chart tool to sort out some diagrams about operation, and used practical actions to help you get started and advanced operation.

I. Introduction to Internet Operation

1) Operational knowledge framework

This picture clearly starts with the concept, classification and basic skills of operation, and makes a framework for the basic framework of operation. With this picture, you can have a general understanding of the industry you want to enter. There are many things to be responsible for in operation, but if it is straightened out, there will be a feeling of commanding thousands of troops and strategizing, but it takes a time process.

Operation is divided into content operation, activity operation, user operation and product operation. Next, starting from the basic classification of operations, this paper introduces the key points of specific work content and the required capabilities.

2) operational pain points and key points

The model is suitable for evaluating the tools used in daily operation, such as questionnaire survey, online games, bargaining, grouping and other operation pain points and grasping the operation focus and direction.

Second, the classification of operating posts

1) new media operation

This new media matrix in 2022 is laid out from six platforms: WeChat official account, video platform, live broadcast platform and graphic platform. New media operation can be used for reference.

Very detailed and standardized new media operation process, from topic selection, production, review, distribution to delivery, each link is equipped with key nodes, responsible persons, completed items, delivery results and so on. This process involves multi-department collaboration, but this situation depends on the situation of each company, and it is often done independently by new media individuals.

The necessary ability of new media operation is copywriting ability. A good copy is enough, and one sentence is worth ten thousand sentences. However, this ability needs time to study and practice. I hope the copywriting skills in this picture can help you improve your ability to output copywriting quickly.

2) Community operation

Community operation should aim at making users use products better, and plan around a series of behaviors such as drainage, operation and realization. In order to achieve the ultimate goal of drainage and realization, community operation needs to dig deep into users' needs, formulate community operation strategies according to the goals, plan activities regularly, stimulate users' participation, and finally realize transformation and realization. Community operation needs to understand products, people's hearts, talk, play, talk and cooperate.

3) Product operation

Product operation is mainly based on products. You need to know about products, users, creative design, data analysis and foreign cooperation if necessary. There are many directions to be grasped in product operation, and each company's products will be biased according to demand.

This is a sand table of product development+operation+overall thinking improvement in the first half of 2022, hoping to inspire the working ideas of B-side operation.

4) Active operation

As a competent operator, it is absolutely impossible not to plan activities! The job requirement of activity operation is to plan a series of activities to achieve the purpose of being active, increasing powder, draining and placing orders.

Activity operation needs enough experience and a lot of activity practice. This picture recommends 12 basic games and 3 creative games. It is recommended to try more, disassemble more and repeat more.

5) Tik Tok operation

Using ProcessOn mind map flow chart tool, the panorama of Tik Tok preparation operation and script shooting operation is made, and the layout and planning are carried out from seven aspects: team operation architecture, team operation timeline, content script distribution, content creation architecture, content topic selection type, content form selection and video content flow. The content is detailed and comprehensive, which has very important enlightenment for friends who have just started short video shooting.