Traditional Culture Encyclopedia - Traditional festivals - How does Li make a profit?

How does Li make a profit?

Li earns money by traffic and advertising.

She also makes money by advertising and traffic. Li Quanwang has more than 40 million fans, forming a system that starts from scratch, relies on the content and traffic of the whole network to purchase and distribute, and quickly cultivates giants at low cost.

Based on Li's original life, we can create a more authentic brand image. As for the concept of cultural output, it is not the focus I want to emphasize. Perhaps the discussion is just out of yearning for a better life and love for life, which is the common language of human beings.

Extended data

Characteristics of Li's works

"From a soybean to a drop of traditional handmade soy sauce. Today, this intangible cultural heritage, which has gone through 3,000 years, has become an indispensable condiment on every family table. Rice, oil, salt, sauce and vinegar tea, this is our three meals a day in China. " In a recently updated video, Li chose soy sauce as a "topic".

Surprisingly, she did not start from brewing, but from sowing soybeans, and then went through many processes such as growth, harvesting, cooking, koji-making, brewing, drying, squeezing, filtering, purification, boiling and so on. Finally, she showed the specific application scenarios of soy sauce with four dishes: braised pork rice, kiln chicken, pickled cucumber and boiled cabbage.

1 1 minute short video, with exquisite composition, bright editing, fresh tone and few dialogues. In addition to the soothing and quiet background music, there are only the gurgling sound of running water, insects and birds singing and the ambient sound at work. Years are poetic and youth is picturesque, which is Li's style and the charm of his works.

Baidu Encyclopedia-Li Ziqi