Brief introduction to the main responsibilities of e-commerce operation specialist

The e-commerce operation specialist is responsible for the operation of new media content such as Tmall/Taobao Micro-Amoy and WeChat, and regularly provides high-quality content with strong communication and interaction. The following is a brief description of the main responsibilities of the e-commerce operation specialist I have carefully arranged for you.

Tisch

1, responsible for the overall operation of Taobao JD.COM, familiar with the platform process and promotion rules;

2. Be responsible for the promotion of Taobao shops in JD.COM, and be able to skillfully use marketing tools such as through train and drilling exhibition. Can effectively improve the shop's page views, click-through rate and conversion rate;

3. Control operating costs, expand free traffic channels and increase traffic, and arrange various promotional activities in the store;

4. Make the promotion plan and be responsible for its implementation, evaluate the promotion effect, and analyze the data of visits and conversion rates of shops and products;

5, the new baby sales increased by zero, evaluation and maintenance, to create explosions.

6, complete other work assigned by the leadership.

extreme

accountability

1. Serve as pre-sales customer service, conduct customer consultation and correspondence, and master the company's categories, selling points and models;

2. Learn to summarize and sort out the data analysis of company information, as well as basic operation means such as soft text publishing, price setting strategy and activity reporting;

3. Learn advertising, analyze competitive brands, formulate commodity strategies, investigate market potential, and conduct large-scale data analysis, so as to move towards skilled operation;

4. Participate in the company's self-built e-commerce and store operation of 1688.

5. Participate in the product activity planning and effect evaluation analysis of the company platform;

6, cooperate with other departments to do a good job of activity planning, writing activity planning scheme;

Personnel requirements

1, 26-30 years old, bachelor degree or above;

2. Skillfully use the software of the operating company and love the e-commerce industry;

3. Good communication and expression skills, execution, flexible mind and hard work;

4. Strong sense of responsibility and initiative, teamwork spirit, excellent learning ability and innovation ability;

5. More than two years of experience in e-commerce, WeChat business, Internet or offline entity operation;

6. Strong interest in 2B e-commerce platform;

Tisso

Responsibilities:

1. Be responsible for the integrated operation of the company's store resources on various e-commerce platforms, optimize the operation strategy and implement the operation plan; Report on activity planning, product registration, promotion of UV/PV, improvement of store conversion rate, improvement of baby details, docking promotion and art design.

2. Under the framework of the company's development strategy, be responsible for planning the online store development strategy and organizing its implementation;

3. Responsible for the activity report and data analysis of each store, and accomplish the target according to the company's scheduled plan;

4. Adjust the store in time by monitoring and analyzing relevant data;

5. Be responsible for optimizing the page plate of the store and improving the experience of consumers entering the store;

6. Be responsible for the optimization of product titles, new products and descriptions, and improve the ranking of products in search relevance.

7. Responsible for the planning of in-store promotion activities;

8. Collect information on e-commerce platforms and related industries, and provide effective solutions.

Requirements:

1, and 1? More than 2 years experience in e-commerce operation is preferred, fresh graduates majoring in e-commerce can be accepted, and those who are familiar with cosmetics and food are preferred.

2. Understand the various promotion tools and promotion methods of e-commerce;

3. Skillfully use Excel spreadsheet tools, tabulate and digitize daily workflow, and find and solve problems through data;

Article 4

Responsibilities:

Responsibilities:

1. Be responsible for the planning, expansion, operation and process design of e-commerce channels according to the development goals of e-commerce departments;

2. Be responsible for formulating the e-commerce operation plan, formulating the operation indicators, and completing the sales targets and tasks of the e-commerce department through various means;

3. Optimize the operation and promotion process of e-commerce, and establish and improve the operation system, norms and marketing channels of e-commerce;

4. Organize and plan promotion activities, conduct budget management, integrate relevant resources to promote the implementation of the plan and supervise the effect, so as to improve the brand awareness and reputation of the enterprise;

5. Fully explore and analyze market development trends, competing products, customer consumption habits and behaviors, summarize, analyze and judge various operational indicators, and provide solutions;

6. Be responsible for the daily management, training guidance and personnel assessment of the E-commerce Department.

Requirements:

1, college degree or above, major in e-commerce, computer and marketing is preferred;

2. Have more than 5 years of experience in e-commerce operation and management in FMCG and retail industries, be familiar with the operation and trading of online shopping platforms such as Pinduoduo, Tmall, JD.COM, Taobao, 1688, Suning.cn and Youzan, and be familiar with the promotion means and rules of e-commerce platforms;

3. Proficient in data analysis, with strong logical thinking ability, strong sense of responsibility, proactive, strong communication skills, strong organization and coordination skills, and a sense of teamwork.

chapter five

Responsibilities:

1. Responsible for the operation of JD.COM/Tmall platform stores, the planning and registration of marketing activities, the coordination of corresponding internal and external resources, the implementation of activity plans, and the normal operation of online stores;

2. Be familiar with the planning, reporting and development of various activities in JD.COM/Tmall., and be able to independently organize the writing, planning and implementation of various festivals and large and medium-sized activities; And summarize and improve the effect of the activity;

3. Be able to independently complete store planning and store structure, and have good store design, store operation and store promotion capabilities;

4. Be able to communicate well with JD.COM/Tmall docking business and strive for resources.

job requirement

1. Bachelor degree or above, with experience in library knowledge service or flagship store operation;

2. Be familiar with the basic operation of stores in JD.COM/Tmall, and be able to quickly respond to problems in stores;

3. Good communication and understanding skills, good working relationship with platform operators, timely synchronization of information and feedback of progress every day;

4. Familiar with basic office software operation: Excel, word, ps, etc.