Distribution channel model of insurance industry

Insurance sales channel refers to the way that insurance goods are transferred from insurance companies to policyholders. The choice of insurance sales channels directly restricts and affects the formulation and implementation effect of its sales strategy. Choosing appropriate sales channels can not only reduce the operating expenses of insurance companies, but also promote the sales of insurance products.

Insurance sales channels can be divided into direct sales channels and indirect sales channels according to the participation of insurance intermediaries. Direct selling channel refers to the sales mode that insurance companies obtain business through their own sales channels; Indirect sales refers to the sales mode in which insurance companies obtain business through intermediary channels (such as insurance agents and insurance brokers).

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.