The status and role of enterprise culture

The status and role of corporate culture

Excellent corporate culture is the full embodiment of the spirit of the enterprise, is the spiritual impetus for the development of the enterprise, the enterprise's sustained, stable and healthy development will play a significant role in promoting. The following is the "status and role of corporate culture" hope to be able to help you!

First, the status and role of corporate culture

Corporate culture is the extension of the concept of culture in this particular field of enterprise, is formed in a certain socio-economic and cultural context, and the enterprise co-exist at the same time an objective existence, is the enterprise in the long-term production and operation process of the formation of the management of the idea of the group consciousness and behavioral norms. It is the valuable and potential intangible assets and spiritual wealth of the enterprise. Under the conditions of socialist market economy, enterprise is the main body of the market, enterprise culture as the mother of enterprise management concept, brand image, corporate image, corporate reputation, etc., in the fierce market competition environment is crucial. With the development of the economy, social progress, as well as changes in the market demand situation, the market competitiveness of the product is mainly focused on the technical content of the product and cultural added value. Therefore, the status and role of corporate culture can not be underestimated and cannot be ignored.

(a) Corporate culture is a powerful spiritual impetus for the reform and development of enterprises.

The construction of enterprise culture is an important content of the spiritual civilization of the enterprise, is an important means to promote the spiritual civilization of the enterprise, is the spiritual food of the workers, is an important force to cohesion of all workers. Its fundamental task lies in comprehensively improving the comprehensive quality of enterprise staff through various ways, stimulating the enthusiasm of workers, improving labor productivity, and promoting the growth of enterprise economic benefits. Enterprises can not survive and develop without culture. There is no culture of entrepreneurs, not a wise entrepreneur, not a smart entrepreneur, not a complete, modern entrepreneurs; there is no culture of the enterprise workforce, is the lack of creativity and vitality of the team; there is no culture of the enterprise is no soul of the enterprise, there is no spirit of the enterprise, there is no cohesion of the enterprise, there is no hope of the enterprise. From the point of view of some successful enterprises, the reason why they can get healthy development in the tide of reform and opening up, is because of its establishment of a good cultural structure within the enterprise, the formation of a good corporate cultural atmosphere and a strong "cultural force" for the development of enterprises to provide a strong spiritual impetus, intellectual support, ideological guarantee and good The company's culture has been a great success.

(2) Corporate culture is an important part of the organization of the reform and development of enterprises, is the inherent requirements of the development of enterprises themselves.

The economy is the foundation, politics is the centralized expression of the economy, and culture as a conceptual form is a reflection of the economy and politics. Enterprises to develop, must pay attention to the role of conceptual form of culture. Enterprise products to rely on corporate culture to publicize, good corporate reputation to rely on corporate culture to spread, excellent corporate image to rely on corporate culture to shape. Enterprises to face the market, the product to stand firm in the complex and fierce market competition environment, and invincible, must rely on the role of cultural dissemination and influence. As the saying goes, "good wine is also afraid of deep alley", "image is equal to the market", "the market is the benefit.

(c) Corporate culture is a powerful driving force for the future development of enterprises.

Corporate culture is an important symbol of enterprise development. Enterprise culture in the reform and development of the importance of enterprise, not only limited to its current role in business activities, the most important thing is that the enterprise culture of enterprises in the 21st century full of hope and challenges and "knowledge-based economy" era, after China's accession to the WTO will play a far-reaching "future significance". Future significance". In the new century, under the new historical conditions, the excellent enterprise culture on the enterprise organization structure adjustment, product structure adjustment, development direction, development level, development speed and so on to produce significant and far-reaching impact. Through the construction of excellent enterprise culture, it can correctly guide the ideological value of the workers, make the workers set up the correct worldview, outlook on life, values, set up high ideals, firm political beliefs, form a good social atmosphere, improve the ideological and moral level of the workers, so that they can become "four" new people, and provide a good environment for the development of the enterprise. Good environment for enterprise development. For enterprises, how to build to adapt to the new situation of the excellent corporate culture, shaping a good spirit of enterprise, and further enhance the cohesion of the enterprise, centripetal force, and cultivate a sense of honor, trust and sense of mission of the workers, in order to adapt to the reform of the enterprise, the development of the needs of the enterprise, and promote the healthy development of the enterprise is extremely important.

Second, the current situation of the construction of corporate culture

Any enterprise, the leadership of any enterprise, regardless of whether he knows whether corporate culture can play a positive role in the development of enterprises, he is consciously or unconsciously building their own corporate culture, the implementation of their own characteristics of the values, management concepts, and cultivate their own entrepreneurial spirit, to inspire the enthusiasm of the workers. The company has been able to develop its own corporate culture, which has been used to stimulate the enthusiasm of its employees and inspire their morale.

From the time of the establishment of the enterprise, China's enterprises have their own corporate culture, and in the socialist market economy environment, the formation of a rich content, each with its own characteristics of the culture. However, due to the influence of various factors, the development of enterprise culture construction is relatively lagging behind, is still in the initial stage, and the development of each enterprise is not stable, appears extremely uneven. There are several situations:

(a) some industrial and commercial enterprises, especially commercial enterprises in the construction of corporate culture is still in an unconscious state, the leadership of the poorer consciousness, that corporate culture can be engaged in can not be engaged in, there is no long-term planning for the construction of corporate culture, there is no corporate culture into the agenda, the enterprise does not have its own logo, there is no song, there is no stimulating the spirit of the enterprise, did not form a good corporate image. The company has no logo, no song, no spirit of enterprise, no good image of the enterprise.

(b) Some enterprises and business leaders do not understand the theory of corporate culture, although a lot of work done in the construction of corporate culture, but the ideological awareness is not aware of the scope of the construction of corporate culture.

(c) Some enterprises to introduce the theory of corporate culture, to carry out the establishment of corporate image of the CI strategic planning, the production of standardized corporate logo, standard word, standard color and other unified visual image.

(d) The vast majority of enterprises through cultural exchanges, social sponsorship activities, and then use the news media to promote their products and corporate image.

(e) Some self-organized newspapers and magazines to publicize themselves and shape themselves. Some directly through the media to publicize products and corporate image.

(F) Some poor management, poor economic performance of enterprises, the construction of corporate culture is "beyond the reach of the whip", "no time to worry about".

(vii) some of the enterprise culture construction to do a better job of enterprise is mainly large enterprises, the leadership of these enterprises on the enterprise culture of a higher degree of cognition, pay more attention to the construction of enterprise culture, in many years before the construction of enterprise culture on the agenda, began to build a good enterprise culture, and business leaders to actively participate in the construction of culture, so that the culture of the enterprise from the "experience-based", the enterprise culture from the "experience-based".

Third, the new century, the enterprise needs of the enterprise culture

"Modern enterprise system requires 'enterprise culture, not simply the expression of the amateur life of the enterprise workers, but a kind of production mode, including the enterprise business mode, to its spiritual activities as the main content of the enterprise the sum of the overall civilization." Under the condition of socialist market economy, in the 21st century which is full of hope and challenge, and after joining WTO, what kind of enterprise culture do our enterprises need to build? The author believes that the enterprise culture of the new century must meet the following requirements:

1, the enterprise culture of the new century, must meet the inherent requirements of the socialist market economic system, adhere to the development of the market economy services, and international standards, there is a considerable degree of inclusiveness. On the one hand, it can introduce, learn from and absorb all the excellent cultural achievements at home and abroad, and on the other hand, it can resolutely resist all the backwardness, decadence, and things that hinder the healthy development of enterprises.

2, the enterprise culture of the new century, must reflect the nature of China's socialism, is conducive to the consolidation of the socialist system, the development of socialist spiritual civilization of the industry. On the one hand, we should vigorously inherit the traditional virtues of the excellent culture of the Chinese nation, and on the other hand, we should continue to reform, develop and innovate according to the requirements of the new period on the basis of the inheritance of the outstanding achievements, and inject new contents.

3, the enterprise culture of the new century, must be in line with the characteristics of our industry. Emphasis on strengthening the construction of spiritual civilization and cultural construction of enterprises, strengthen the self, and constantly break through the shackles of the old system, and strive to develop and innovate.

In short, the new century of corporate culture, must be adapted to the needs of the development of market economy, socialist corporate culture with Chinese characteristics.

Four, effectively strengthen the construction of the new century's corporate culture

(a) the construction of the new century's corporate culture, we must improve the economic efficiency of the enterprise as the center, the practice of "on behalf of the development of the advanced social productive forces requirements. Efforts to lead enterprises to the market, to promote enterprises to update the concept of establishing a modern enterprise management mechanism, to guide enterprises to market-oriented, the pursuit of value-oriented attributes, and actively guide the workers to establish a correct world view, outlook on life and values, fully mobilize and give full play to the potential of workers to improve labor productivity, so that the enterprise's products or services to meet the needs of the community.

(2) the construction of the new century, the enterprise culture, must be cultivated to cultivate the spirit of enterprise and business philosophy as the core, the practice of "on behalf of the forward direction of the advanced culture". On the one hand, we should focus on cultivating and stimulating the spirit of ownership of the enterprise, enhance the sense of responsibility, sense of mission and sense of crisis, so that the workers and the enterprise with the survival of the *** worry, for the development of the enterprise to do its best. Establish the excellent enterprise spirit and business concepts with its own characteristics, in order to continuously encourage the morale of the staff, stimulate their creativity, give full play to their intelligence, so that they can realize their self-worth in the development of the enterprise. On the other hand, we should focus on building a good enterprise cultural environment, establishing good labor conditions, labor protection, recreation and rest environment and cultural facilities, activating the amateur cultural life of the staff, building good factory appearance, vigorously cultivating the staff to set up the correct sense of professional ethics, values, sense of service, labor attitudes, the concept of the rule of law, and so on, and establishing and improving all kinds of management systems and regulations within the enterprise in order to improve the staff's ideological, moral, cultural and spiritual values. The ideological, moral, cultural and business qualities of the staff, promote the physical and mental health of the staff, enhance the cohesion and centripetal force of the enterprise, and promote the healthy development of the enterprise.

(C) the construction of enterprise culture in the new century, we must formulate practical enterprise development goals, including the construction of enterprise culture goals, practice "on behalf of the fundamental interests of the broadest masses of people". As the national economy in all walks of life, in the tide of the market economy will at times be subject to various impacts, undergo various tests, in the country to control production, plan production under the macro-control policy, in the face of accession to the WTO and the opportunities and challenges facing the WTO, we must seriously study, formulate a practicable, the staff recognized in the long-term and medium-term planning and development goals and actively guide the staff to achieve the development goals of the enterprise, and strive to create a first-class enterprise! The company has been working hard to realize the development goals of the enterprise.

(D) Strengthen leadership and raise awareness. Each industry should attach great importance to the construction of industry enterprise culture, develop a long-term plan to guide the construction of industry enterprise culture; seriously improve the exchange of enterprise culture, and in the annual spiritual civilization construction meeting of the enterprise culture construction as an important content, serious summary and analysis, exchange of experience. Industrial and commercial enterprises should further raise awareness of the construction of corporate culture as a spiritual civilization construction of the top priority, attach great importance to the construction of corporate culture, good continue to work hard, the development of slow catch up, catch up.

(V) to improve the quality of workers as the main goal. Through a variety of ways, to vigorously strengthen the ideological and political education of workers and business knowledge training, and strive to cultivate and create a new century, adapt to the development of the enterprise "four" workforce, is the key to the construction of corporate culture.

The construction of the new century to adapt to the excellent corporate culture is a long-term, painstaking and meticulous work, is very difficult. But as long as the leadership of the enterprise attaches importance to the active participation of the majority of workers, I believe that in the near future, the excellent enterprise culture will be vigorously developed