How to design a mascot

How to design a mascot? With the rapid development of society, some mascots have begun to appear in our field of vision and some activities. The mascot widely circulated in China is Fuwa. Introduce how to design a mascot for everyone.

How to design a mascot 1 1 and locate it?

There must be a good positioning when designing mascots. Good positioning is like a bright light, which points out the direction for the overall design of the mascot, because the mascot represents the company's cultural soft power and embodies the company's brand positioning.

Only in this way can his design conform to the enterprise concept and create greater commercial value for the company. So if you want to reflect this, you must be novel and unique, different from other products. Different from other objects in society. Let it not only keep up with the trend, but also have some previous traditional factors.

2. Pursuing beauty and generosity

Although when choosing a mascot, people first look at each other's needs, if the product is beautiful enough, consumers will make a choice more easily. After all, everyone likes beautiful things, so it is important to design the mascot with aesthetic feeling.

It should be noted that the brand positioning cannot be lowered, and the orientation of brand image and enterprise positioning cannot be changed. It is necessary to reflect its personality and add some innovative elements. This is the image or foundation of building a brand, and only in this way can the influence of the enterprise be reflected.

3. originality

To reflect the originality of mascot design. In this era of mass entrepreneurship and innovation, it has certain novelty and uniqueness, which is also essential, so that the audience can generate more imagination from the mascot design.

However, it should be noted that the imagination space cannot be kept too large. If it is too big, it may affect everyone's correct positioning of the product and pay attention to the collocation of the brand and other elements, so as to better promote it. For example, his name, logo, packaging and surrounding environment need to be taken into account. The novel and unique design can attract public attention and win the strategic position in the market.

There is no fixed method for design, the key is to do it right. In addition, when designing mascots, designers need to make a comprehensive analysis according to the platform itself, competitors and so on. Only by knowing ourselves and ourselves can we win the final victory and occupy an important position.

How to design a mascot 2. First of all, the mascot design should assemble its own brand image. The brand mascot is the totem, the embodiment and symbol of the brand. Therefore, the mascot should embody the concept and essence of the brand itself, not only the appearance, but also the spirit.

Second, it should be novel, unique and concise. Only when the brand mascot is novel, unique and concise can it stand out, catch up with the trend, and be charming and attractive.

Third, strive to be beautiful and generous. Brand mascots have a sense of beauty, so the audience can never tire of seeing them and never forget them. Through the love of brand mascots, we will love the brand and its products, and never let the audience dislike mascots and thus the brand.

Fourth, reflect the positioning of the brand. Brand mascots must reflect the brand's positioning and personality, integrate with the brand, and must not deviate from the brand's positioning and personality, so as not to destroy the brand's image and foundation.

Fifth, be creative. Brand mascots should have a certain meaning, so that consumers can get happy associations from them, and the imagination space should be large, so that consumers can not have negative and misleading brand associations.

Sixth, it is easy to match with other elements of the brand. The creation of brand mascots should be matched with other elements of the brand, so as to achieve the overall communication effect of the brand, effectively integrate communication and promote product sales. Other elements include: name, logo, packaging, logo, and surrounding environment.

Finally, be lively and interesting. A lively and interesting mascot plays an inestimable role in the creation and development of the brand. Because mascots have strong plasticity and creativity, they can design different expressions, different postures and different actions according to their needs, making them more flexible and vivid, thus achieving unforgettable results.

In practice, domestic enterprises can create and use mascots of their own brands, competitors' brands, corporate atmosphere and other brands in their own enterprises or industries, so that enterprises can have more advantages in future competition.

How to design a mascot? 3. The design of a mascot should first be done by people who have studied art and painting experience, because it involves the aesthetic feeling of design composition and color. Secondly, they should have studied design software such as ps Aisai. It would be better if they could draw with computers. The above is the design of two-dimensional level mascot. If you want to design a three-dimensional mascot, you need 3D modeling-mapping-bone aid and so on. Generally, a good mascot or animated character is designed by a team.

Five elements of mascot design

1. The brand image should be integrated into the design of the mascot: the mascot is the totem of the brand and the embodiment and symbol of the brand. Therefore, the mascot design should be integrated into the corporate brand image.

2. Auspiciousness should not be the same, and the design should be novel, unique and concise: only the brand mascot is novel, unique and concise, can it stand out, catch up with the trend, be charming and attractive.

3. Designers should be creative when designing mascots, not limited to imitation or modification: unique mascots are the pursuit of business owners, and excellent mascot designers should be creative.

4. Mascots should be able to match other brand elements of the enterprise: Mascots can also be used as other symbols of the enterprise, or play more roles than just an object, and should be given more value.

5. Mascot design should be interesting and full of energy: energetic and interesting items are the easiest to attract people's attention and love. The design of mascots should take this into account and make mascots "living things", so as to play a better publicity role.