What does Nian Beast mean?

Nian beast is a kind of god beast in China folk traditional culture. During the Spring Festival in China, it played the role of "driving out the old and welcoming the new, and driving away evil spirits". According to legend, Nian beast is a huge and fierce monster, which usually lives in deep mountains and forests. Only on Lunar New Year's Eve will it come out to devour the livestock and children in the village and inject new strength into its life.

Nian beast is not only a part of China traditional folk culture, but also a cultural symbol. In the traditional culture of China, people think that Nian Beasts represent evil forces and need to be welcomed and suppressed. By cracking down on Nian beast, people can drive away evil forces and usher in a good sign of the new year. The existence of Nian beast also represents a ceremony to welcome the Spring Festival and carry forward the traditional culture of the Chinese nation.

With the continuous development and progress of society, traditional culture is also advancing with the times. In recent years, Nian beast has gradually become a cultural phenomenon among network celebrities. Many cultural and creative products are household names, such as Nian beast dolls, Nian beast helmets and so on. The application of Nian beast in modern times is not only simply suitable for cultural and creative products. In the "New Era Spring Festival Custom" activities, the image of Nian beast has also been included in many programs, becoming an inseparable part of the Spring Festival activities.