Analysis on the composition of tourism price from the way of purchase

Tourism price system refers to an organic whole composed of a series of interrelated and mutually restrictive tourism product prices, which can reflect the operation of tourism economy.

1. The tourism price system is formed according to the demand of tourism consumers for different tourism products.

According to the demand composition of tourism consumers for different tourism products in tourism activities, tourism product prices are divided into basic tourism product prices and non-basic tourism product prices.

2. Tourism price system formed by management system.

According to the identity of tourists, China divides tourism prices into domestic tourism prices and international tourism prices, and carries out dual-track management according to different forms. Domestic tourism prices are aimed at domestic tourism consumers. As China is a developing country with a relatively low per capita living standard, domestic tourists can only set prices suitable for China's national conditions. The price of international tourism in China is for overseas tourists, but it can be divided into three categories according to the different reception targets: the first category is the price of China international travel agency, the second category is the price of China travel agency, which is for foreign Chinese, overseas Chinese and compatriots from Hong Kong, Macao and Taiwan; The third category is the prices of travel agencies in China, mainly for overseas youth and students.

3. Tourism price system divided by purchase method

According to the purchasing methods of tourism consumers, tourism prices can be divided into package prices, individual package prices and purchase prices. According to the different purposes of tourism consumers, the price of tourism package is divided into: tourism price, official price, conference price and economic price. Tourism prices are set for tourism consumers who travel exclusively. According to the tourist peak season, it can be divided into peak season price, average peak season price and off-season price: the official price is set for travel consumers on business; The conference price is set for the tourism consumers who attend the conference; Economic price is a preferential price for some low-income tourism consumers.