What is network marketing? The influence of network marketing on traditional marketing.

The influence of network marketing on price advantage;

Network marketing will strongly impact the principles and methods of enterprise pricing in traditional marketing. The advantage of allowing enterprises to take advantage of closed market and sell at high prices will no longer exist. The emergence of price comparison websites will greatly tilt the pricing advantage dominated by enterprises, and customers will become the main body of price determination.

The influence of network marketing on brand strategy;

The appearance of network technology has had a great impact on traditional advertising brands. Brand awareness and brand concept have been endowed with many new connotations. The brand concept has undergone a strategic change. Brand has become a comprehensive reflection of an enterprise's technological innovation ability, resource operation ability, quality management ability, market expansion ability, enterprise culture construction ability and network management ability. Especially for brand capitalization and the great influence of brand in market entry, we must re-examine and understand. Only in this way can we better operate and grasp the brand strategy in network marketing.

The influence of network marketing on channel strategy;

Network marketing has a greater impact on channels. This is not only manifested in the elimination of advertising obstacles in traditional marketing, but also in the impact on various market barriers. Network penetration will break through regional blockade and channel control, and the attraction of online information, online stores, online roadshows and websites will open all offensive routes. At the same time, it will integrate the channels in the hands of dealers. Its strength, momentum and effect are beyond our historical data.

The impact of network marketing on traditional marketing and production methods;

The impact of the network not only affects the traditional marketing mode, but also affects the production mode. Take the production and publication of books as an example. It takes a long time to make traditional books, from determining the topic, to publishing them, to spreading them all over the market, and then to the bookshops. Electronic publications can greatly shorten the production cycle of products and improve production efficiency. A new "instant" publishing business is emerging in the United States, which can be delivered to customers within 48 hours.

Network marketing should be combined with traditional marketing, because network marketing is developed from traditional marketing. The huge customer resources in traditional marketing will not and cannot all enter the network space and time in one morning.

There will definitely be a gradual process. During this period, they also have product resources and need raw material resources. They are more eager for marketing information and more eager to find marketing channels. Therefore, integrating these resources is an inevitable trend of network marketing, and it is also a reasonable and inevitable requirement for the network to absorb and expand the network marketing team.