What is Apple's mobile phone import strategy?

1. Price strategy: Apple's mobile phone will adopt a high-priced strategy during the introduction period to obtain higher profits. With the intensification of market competition, the company will gradually reduce the price to attract more consumers.

2. Product positioning: Apple mobile phones have always been presented to consumers with high-end, fashionable and high-quality images. During the introduction period, the company will further strengthen this image through advertising and publicity to attract more consumers.