Huangshan Mountain in Anhui Province lights up the new "night" state of economy, and Tunxihe Street reproduces the glory of Huizhou merchants.

Colorful folk performances, colorful and dynamic lighting performances, all kinds of food stalls, sparkling and trendy markets? Huangshan City, Anhui Province? Glory of Tunxi River Street and Brand Festival of New Huizhou Merchants? The curtain was opened on the evening of the 28th, and the scene reappeared? Huizhou merchants are honored? The magnificent scenery attracted many citizens and tourists to visit.

Tunxi River Street, located on the northern bank of the upper reaches of Xin 'anjiang River at the intersection of Lushui and Hengjiang River, is the transition zone where goods from shops in Tunxi Old Street enter and leave the water wharf, and also the gathering place for boat people, masonry production and purchasing of living materials in Tunxi. During the Ming and Qing dynasties, the river street market flourished, and ships came and went in Xin 'anjiang, showing a scene of prosperity and excitement every day. Late Qing Dynasty, Tunxi Street? Basically formed three major layouts: main street (old street), river street and Xizhen street.

Tunxi River Street Project is the core project of comprehensive upgrading of Tunxi Old Street. Tunxi River Street continues the style and texture of Tunxi Old Street historical and cultural block, and combines the waterfront and riverside characteristic space to innovatively transform Yubutou, Yanghudu and Yantou, so as to reproduce the humanistic customs of River Street and wharf.

At the same time, Tunxihe Street takes four major formats as its theme. Riverside show? Make use of riverside resources, enjoy style space and improve image quality; ? Shi Sheng Meng Hui? Create a humanistic scene experience through the characteristics of ancient wooden buildings and activate local culture; ? Tunxi new rhyme? Introducing the flagship brand for the first time to rejuvenate; ? Looking through? By creating a characteristic theme scene, online celebrity punching space.

That night, the Xin' anjiang River was full of light at dusk. Tourists take the return of Huizhou merchants as the main line, and experience the process of the return and arrival of Huizhou merchants along the river through the immersive interactive explanation of the whole street. Starting from Hejie Fish Wharf, passing through Hejie Main Wharf, going ashore from Yantou, and experiencing the banquet ceremony of Huizhou merchants in Hejie. Huizhou merchants are honored? Immersed in the new IP.

Su Yingchun, a citizen of Huangshan, is walking along Tunxihe Street with his family, which is very pleasant. She said that since the renovation of the old street, it felt like walking into the Grand View Garden, eating, drinking and having fun. As soon as the children at home finished eating, they ran to River Street.

? After staying in Tunxi for five years, River Street is open now, and the overall feeling is very good. Especially the characteristic market, let me have a new understanding of Huizhou and Huizhou culture. ? Wen Zhuo, a foreign teacher at Huangshan College, said.

In the future, Tunxi River Street will rely on the waterfront advantages and night light and shadow effects to dig deep into the cultural stories of Huizhou merchants, reproduce the immersive scenes of Huizhou merchants returning to their hometowns, and create a considerable, tourable and enjoyable cultural tourism block by carrying out creative marketing, trend entertainment, folk customs, business activities and other special cultural tourism consumption activities, lighting up the new scene of economic and social interaction in Tunxi at night, and promoting the continuous expansion of the night economic circle to the surrounding areas.

In recent years, Tunxi District has continuously promoted the high-quality development of tourism industrialization, actively explored the integration of cultural tourism, revitalized tourism resources, upgraded urban tourism business cards, actively created night culture and tourism consumption gathering areas, and launched a number of collections. Night market? Night show? Spend the night? Midnight snack? Night show? The new business district effectively integrates night tour resources, enriches night consumption supply and releases the economic vitality of cultural tourism. (Xie Shanshan Fang Qiang)