Political Question 2

(1)

Statement 1:

Fuwa Nini*Golden*Kites or Swallows Swallows, Sand Swallow Kites

Fuwa Jingjing*Wood*Panda Panda Panda, Lotus Flower Formation of Porcelain in the Song Dynasty

Fuwa Beibei*Water*Chinese Sturgeon Chinese New Year Paintings-Lian Nian Yu Chinese Traditional Fish Pattern Patterns, Waves of Water Patterns

Fuwa Huanhuan *Fire*Fire baby Nezha Chinese traditional fire pattern, the flame pattern in Dunhuang mural painting

Fuwa Yingying*Earth*Tibetan antelope Chinese decorative stylized pattern in Qinghai-Tibet region, small Tibetan antelope

Fuwa Beibei

Representative: Fish

Moral: Delivering Wealth

Fuwa Jingjing

Representative: Giant Panda

Fuwa Jingjing

Representative: Giant Panda

Fuwa Jingjing

Fuwa Huanhuan

Representative: Olympic Flame

Allegory: Bringing Passion

Fuwa Ying Ying

Representative: Tibetan Antelope

Allegory: Demonstrating the Green Olympics

Fuwa Ninie

Representative: Swallow

Allegory: Sending Joy

Fuwa Ninie

Representative: Swallows

Allegory: Delivering Joy

Fuwa Jing Jing

Saying 2 p>

Saying 2:

There are five mascots***, they are: Fuwa Huanhuan, Fuwa Beibei, Fuwa Yingying, Fuwa Jingjing, Fuwa Nini, and these lovely Fuwa add up to the meaning of "Beijing welcomes you". Their prototypes come from the fish, the panda, the Olympic flame, the Tibetan antelope and the golden swallow.

The colors and inspirations come from the five rings of the Olympic Games, from the vast mountains, rivers, lakes and seas of China, as well as from people's favorite animal figures. Fuwa conveys to children all over the world the spirit of friendship, peace, positive and enterprising, and the good wishes of man and nature to live in harmony. Fuwa are five cute and intimate little friends, whose shapes incorporate the images of fish, giant panda, Tibetan antelope, swallows and the Olympic flame.

The Fuwa represent dreams and the aspirations of the Chinese people. Their prototypes and headdresses imply their connection with the sea, forest, fire, earth and sky, and their image design applies traditional Chinese artistic expressions to show China's splendid culture. For a long time, China has had a tradition of conveying blessings through symbols. Each doll of the Beijing Olympic mascot represents a good wish: prosperity, joy, passion, health and good luck. The dolls carry Beijing's hospitality and blessings to all corners of the world, inviting people from all over the world*** to gather in Beijing to celebrate the 2008 Olympic Games.

The blessing that Beibei delivers is prosperity. In traditional Chinese culture and art, "fish" and "water" pattern is a symbol of prosperity and harvest, people use "carp jump dragon gate" means success and dream realization, "fish" is also a symbol of prosperity. "Fish" also has the connotation of good fortune and surplus, year after year. Bei Bei's head is decorated with a fish pattern from the Neolithic period of China. Bei Bei is gentle and pure, a master of water sports, and the blue ring in the five Olympic rings reflect each other.

Jingjing is a naive giant panda who brings joy to people wherever he goes. As China's national treasures, pandas are loved by people all over the world. Jingjing comes from the vast forest, symbolizing the harmony between man and nature***s existence. His head motif is derived from the lotus petal shape on Song porcelain. Jingjing is optimistic and full of strength, representing the black ring of the five Olympic rings.

Huanhuan is the big brother of Fuwa. He is a fire doll, symbolizing the Olympic flame. Huanhuan is the embodiment of sports passion, he will spread the passion of the world, to convey the Olympic spirit of faster, higher, stronger. Wherever Huanhuan goes, he spreads the passion of Beijing 2008 to the world. Huanhuan's head motif is derived from the flame motif in Dunhuang murals. He is an outgoing personality, familiar with various ball sports, and represents the red ring of the five Olympic rings.

YingYing is a nimble and agile Tibetan antelope that comes from the vast western part of China to spread the blessing of good health to the world. Welcome is a Tibetan antelope, which is endemic to the Tibetan Plateau, and is a manifestation of the Green Olympics. The head of Yingying is decorated with the decorative styles of the Tibetan Plateau and the western region of Xinjiang. He is a fast track and field athlete and represents the yellow ring of the five Olympic rings.

NiNi, from the sky, is a swallow with wings spreading and flying, and its shape is inspired by the traditional Beijing sand swallow kite. The name "Yan" also stands for Yanjing (the ancient name for Beijing). Nini brings spring and joy to people, and spreads the good wishes of "good luck" wherever she flies. The innocent, joyful and agile Nini will make her debut in the gymnastics competition, representing the green ring of the five Olympic rings.

(II)

Economic impact

The modern Olympic Games have a multifaceted value, which has a significant impact on the economic growth of the host country, especially the host city.

The 1984 Los Angeles Olympics brought $3.29 billion to the Southern California region; the 1992 Barcelona Olympics brought $26.048 billion in economic benefits to the Catalonia region; the 1996 Atlanta Olympics brought $5.1 billion in total benefits to the state of Georgia; and the 2000 Sydney Olympics to the Australian state of New South Wales brought 6.3 billion U.S. dollars in benefits. According to the analysis of Goldman Sachs Securities, a famous investment institution, after the success of Beijing's bid, from 2002 to 2008, China's economic growth rate will increase by an additional 0.3% per year. China's economic development will be greatly accelerated.

I, the 2008 Olympic Games on China's economic impact

The first 10 years of the new century, China's economy will still be in the period of accelerated development of industrialization, the Olympic Games as the industrialization of the era of the most effective marketing medium, which accelerated the process of industrialization of the host country, to promote the country's economy from the industrialization of the transformation of the era of post-industrialization is of particular significance. 1964 Tokyo Olympics, 1988 Seoul Olympics The Tokyo Olympics in 1964 and the Seoul Olympics in 1988 are representative examples of the special value of the Olympic Games to the economy of a country in a period of accelerated industrialization. The impact of Beijing's hosting of the 2008 Olympic Games on China's economy is mainly manifested in both tangible and intangible aspects. The tangible impact refers to the role of the Olympic Games in boosting the host country's consumption demand, investment demand, export demand and in expanding employment, which is mainly reflected in the economic aggregate and structural changes of the host region. The intangible impact refers to the influence of the Olympic Games on the host country's economic development environment, openness, national reputation, image and credibility. In terms of the long-term development of the economy of the host country, the intangible impact is often more important and valuable than the tangible impact. This impact is mainly manifested in the following aspects:

1, for economic development to provide a stable social environment

The first 10 years of the new century, China's economy will be in the structural adjustment-led development stage, this stage is not only to continue to expand the total economy, but also to solve a series of major reforms and development issues such as economic structural adjustment and upgrading of the industrial structure, such as the establishment of the social security system and improvement of the social security system, the contradiction between the growth of the labor force and the difficulties in employment, as well as "accession to the World Trade Organization", economic globalization and the requirements for further expanding the openness of the market and so on. To solve these deep-rooted problems and contradictions, it is necessary to enhance social centripetal force and cohesion, and hosting the Olympic Games is the best and most typical way to do so. Generally speaking, from the beginning of a country's bidding to the end of the Olympic Games, it is possible for the whole nation to pay general attention for at least 10 years. Take Beijing as an example, from the official establishment of the Beijing Olympic bidding committee in 1999 to the successful conclusion of the Olympic Games in 2008, this 10 years will appear in the early stage of the "everyone is looking forward to the Olympic Games" and the later stage of the "everyone is the host, all the people support to do the Olympic Games" peaceful situation, and this 10 years is the time for the strategic adjustment of China's economic structure, and the best and most typical way to host the Olympic Games. 10 years is China's economic structure is an important period of strategic adjustment, in this period to host the Olympic Games will undoubtedly provide a good social environment for structural adjustment, economic development.

2, conducive to the further expansion of opening up, so that China's economy can better adapt to the process of economic globalization

Reform and opening up is the most basic success of China's rapid economic growth. Reform and opening up more than 20 years we initially established a socialist market economic system, but this system is still immature, but also need to further expand the openness of the market, in the initiative to participate in the global economic competition in the continuous improvement. In addition to the self-promotion of market players in the process of growth, it is particularly important for the government to utilize major events to consciously promote this process. Hosting the Olympic Games is an important medium for a country to expand its market openness and accelerate its integration into the process of economic globalization. First of all, the Olympic Games is the most internationalized event in the world today. The government, organizations and enterprises of the host country have to conduct business transactions and commercial negotiations with many international organizations and multinational corporations, so the whole process from bidding to actual operation must be operated in accordance with international practices. Such operation requires that the government, organizations and enterprises of the country must adjust their management and operation methods which are not compatible with the market economy, and such an adjustment process is undoubtedly the process of expanding openness and integrating into the process of economic globalization. Secondly, the investment in modern Olympic Games is huge. Generally speaking, the direct investment in organizing the Summer Olympic Games and the indirect investment in infrastructure construction will add up to more than tens of billions of dollars, and the investment in organizing the Olympic Games in countries with a lower level of economic development will be even greater. The total investment in Beijing for the 2008 Olympic Games will reach 132.3 billion dollars. Such a large scale of investment in domestic and foreign enterprises have a huge attraction, especially the Olympic project requires first-class design level, first-class technology and construction level and a high content of science and technology, so in the project bidding management must not engage in local protectionism, only to expand the degree of openness of the market, in accordance with international practice, in order to maximize the attraction of foreign investment, to ensure that the quality of the project and the effectiveness of the investment. Finally, hosting the Olympic Games will give the host country an open, democratic and dynamic image, which is of practical significance in attracting foreign investment and expanding overseas markets for domestic enterprises. Therefore, Beijing's hosting of the 2008 Olympic Games is conducive to further opening up.

3. It is conducive to the creation of "Chinese brand" in the international arena, which can better drive the transformation of domestic enterprises from product management to brand management

Modern enterprises competing in the international market, in addition to their own strong strength and first-class products, but also need to be affiliated to the country of the enterprise has a reputation and influence in the international arena. influence. In other words, the brand competition of enterprises in the international market actually needs the support of the country as a big brand. Hosting the Olympic Games is an important means for a country to build a "national brand" and enhance its international influence. After the end of the Cold War, China has become an object of containment and suppression by the Western camp. In the Western mainstream media led by the US and Britain, there are not many positive reports on China, and China's bid to host the Olympic Games will force the Western media to pay continuous attention to China for about 10 years and give more positive and objective reports. Such a long period of high-frequency coverage will play an important role in expanding China's international influence and establishing a "national brand". When the country thrives, enterprises prosper. Once the country's big brand is well established, it will be easier for the small brands of enterprises to enter the international market and have more international influence. In addition, the hosting of the Olympic Games can also make national enterprises with the Olympic marketing plan to publicize, promote corporate image and brand, the Sydney Olympics, for example, the current Olympic Games **** 106 companies to become all kinds of sponsors, of which 24 TOP sponsors? 13 Australian companies , 18 supporters. General product suppliers 40, sports product suppliers 24, the vast majority of which are national companies. These companies have made their corporate and product brands have international influence with the great communication power of the Olympic Games. Beijing hosted the 2008 Olympic Games, many domestic enterprises can take advantage of the Olympic Games to promote the enterprise from product management to brand management leap.

The impact of the 2008 Olympic Games on the capital's economy

The economic value of hosting the Olympic Games is centrally reflected in the total and structural changes of the economy of the host city and the region, and the impact of the 2008 Olympic Games on the capital's economy is mainly manifested in the following four aspects:

1. Hosting the Olympic Games will provide a "nuclear power" to the capital's economy to achieve high speed growth in the early years of the new century. "nuclear power"

In recent years, the capital's economy has taken initial shape with high-tech industry and modern service industry as the pillar, and has shown greater growth potential. However, due to the special industrial structure of the capital's economy, its sustained high-speed growth has very high requirements for the environment, infrastructure and the international image, reputation and influence that the city has, that is to say, the more the capital's economy develops the more it encounters hard constraints on the basic conditions and soft environment. To eliminate such constraints, on the one hand, it is necessary to intensify environmental management and substantially increase investment in infrastructure construction; on the other hand, it is necessary to enhance Beijing's international influence and reputation by organizing a series of major events. At a time when the process of economic globalization is accelerating and competition between national and regional economies is intensifying, hosting the Olympic Games can almost be said to be the only and best way to kill two birds with one stone. It can bring in the huge sums of money needed for infrastructure construction, and at the same time dramatically increase Beijing's international influence. Therefore, Beijing won the right to host the 2008 Olympic Games, and also gained the "nuclear power" to promote the capital's economy in the new century to continue high-speed growth.

Why can the hosting of the Olympic Games provide "nuclear power" for the capital's economic growth? This is because the Olympic Games can effectively drive the host city and the region's investment demand and consumer demand. Currently, in the three elements of capital, technology and labor that drive China's GDP growth, the contribution rate of capital is the largest. This means that the key to analyzing the possibility of future economic growth in Beijing is to look at the scale of investment in the region in the future, especially the size of the total amount of capital that will flow in from outside the Beijing area. Beijing's total investment in hosting the 2008 Olympic Games is expected to reach about US$16 billion, or about RMB 132.3 billion, with the Organizing Committee budget spending about US$1.6-1.8 billion and the non-Organizing Committee budget spending (hosting-related capital expenditures) about US$14.2-14.4 billion. From the source of funds, the IOC market development income to the Organizing Committee's share of about 1.0-1.3 billion U.S. dollars (Sydney Organizing Committee 1.1 billion U.S. dollars), the Organizing Committee's market development income of about 600-800 million U.S. dollars (Sydney 700 million U.S. dollars), more than 14 billion U.S. dollars in capital investment, mainly by the central government, municipal finance and domestic and foreign The capital investment of more than 14 billion U.S. dollars is mainly invested by the central government, municipal finance and domestic and foreign enterprises. If 50% of the capital investment is counted as the investment of Beijing Municipal Finance, then the hosting of the 2008 Olympic Games will bring 9 billion U.S. dollars of new investment (from the inflow of funds outside of the Beijing area), which is about 74.5 billion yuan. This huge amount of new investment, coupled with the multiplier effect generated by that investment, will become an enabler for pulling the capital's economy into high growth.

From the point of view of stimulating consumer demand, the pulling effect of the Olympics is also very significant. First of all, the 74.5 billion yuan of new investment will be mainly used to buy products and services in the Beijing area. This large-scale group purchase will stimulate the consumption of intermediate and final products of many industries in Beijing, of which the pulling effect on construction, transportation, post and telecommunications, communications, tourism, catering and other industries will be even greater. Secondly, the Olympic Games is a dynamic and highly appealing "humanistic tourism brand", which can be utilized by the host country and region to make the country and region a hotspot for international and domestic tourism in about 10 years, especially for a city like Beijing, which has its own unique cultural charm. Especially for a city like Beijing, which has its own unique cultural charms, the hosting of the event can make the two charms organically integrated, thus forming a huge pulling effect on tourism consumption. According to the estimation of Australian scholars, the Sydney Olympic Games played an important role in expanding the country's international tourism, and the number of foreign tourists traveling to Sydney in 2001 alone will reach 340,000 people. When tens of millions of domestic and foreign tourists come to Beijing for sightseeing because of the Olympic Games, they will release huge energy in boosting the consumption demand in Beijing, which can promote the sustained and rapid growth of the capital's economy. Finally, the process of bidding for and hosting the Games is also a process of continuously improving and strengthening the public's sports awareness and guiding the public's sports consumption. Beijing's hosting of the Olympic Games will greatly boost the sports consumption of Beijing citizens, especially the consumption of participatory sports, spectator sports and sports goods, thus serving and boosting the economy of the capital city in terms of expanding consumption areas and forming new consumption hotspots. In short, the combined effect of the 2008 Olympic Games in stimulating investment and consumption demand will boost Beijing's GDP growth by more than 1 percentage point per year for at least the next 10 years, and possibly even more in the two years before and after the Olympics.

2, hosting the Olympic Games will drive the capital's economic restructuring and upgrading, so that the capital's economy is more dynamic and competitive

The capital's economy, in terms of industrial structure, is a composite structure with high-tech industries, metropolitan-type industries, modern service industries and highly efficient eco-agriculture as the skeleton. This industrial structure is both different from Shanghai, Jiangsu, and different from Guangdong, Shenzhen, with obvious comparative advantages and distinctive regional characteristics. However, at present, this industrial structure has not been fully formed, and it is still necessary for the government to use a variety of policy levers to guide and adjust. Beijing's hosting of the 2008 Olympic Games will provide a once-in-a-lifetime opportunity for the adjustment and upgrading of the capital's industrial structure. This role is mainly manifested in three aspects:

One is the "Green Olympics, Science and Technology Olympics, Humanistic Olympics" bidding concept and the capital's industrial structure adjustment of the value orientation of the fit. The Green Olympics will drive the rapid development of environmental protection industry and ecological agriculture, the Science and Technology Olympics will promote the development of high-tech industries, and the Humanities Olympics will drive the formation and development of modern service industries. And these three bidding concepts driven by the industry is precisely the capital of the new century to prioritize the economic development of the industry.

The second is that the hosting of the Olympic Games will accelerate the pace of Beijing's "retreat into three". "Retreat two into three" is the capital's economic restructuring and optimization of the inevitable choice. But this strategic measure can be effectively implemented, the key lies in the "retreat has a reason, into the space". Beijing's some high energy consumption, heavy pollution of enterprises from the secondary industry gradually withdrawn, is the established policy, is historically inevitable, run the Olympic Games or not the final result is the same. But to do or not to do will affect the process of retreat. Now that Beijing has gotten the right to host the Games, the government will not hesitate to increase the intensity of control, and it will be difficult for enterprises to bargain, so that they will retreat resolutely and smoothly. However, more importantly, hosting the Olympic Games can effectively expand the space of "into three". The impact of the modern Olympic Games on the economic development of the host region is highlighted in the rapid development of the tertiary industry in the region. The Olympic Games require the host city to provide first-class hardware and high-quality services in transportation, post and telecommunications, communications, hotels, restaurants, etc., and at the same time, it also has quite high requirements for banks, insurance, hospitals, intermediaries and cultural facilities. In other words, if Beijing wants to successfully host the 2008 Olympic Games, it must take accelerating the establishment and improvement of modern service industry as a strategic focus. Whether it can establish and improve the capital's modern service industry in about 10 years depends on investment and demand, and organizing the Olympic Games can solve the bottleneck constraints of sustained demand and huge investment. Therefore, the hosting of the Olympic Games in the capital to stimulate the growth of modern service industry at the same time, but also objectively for the "into the three" enterprises to provide the necessary living space and the possibility of subsequent development.

Thirdly, hosting the Olympic Games will make tourism and cultural and sports industries become the pillar industries of the capital's economy, and at the same time drive the high-speed development of the exhibition industry and intermediary industry. The Olympic Games is a festival for all nationalities around the globe **** the same. China is an ancient oriental country with a long history of civilization, and Beijing, as the host city of the Olympic Games, is a historical city with a history of more than 3,000 years of founding and a history of 800 years of founding the capital, which can best represent the essence of Chinese culture. Beijing has listed tourism as a key industry for development and hopes to make it a pillar industry during the 15th Five-Year Plan. The Olympic Games have always had a huge impact on the development of tourism in the host city, and this impact will be even greater when Beijing hosts the Olympic Games. This is because, on the one hand, the coverage of the whole process from bidding to hosting by the global media will objectively provide a long period of free advertisement for the tourism industry of Beijing, which will enable more foreigners to understand Beijing and generate potential and actual demand for tourism; on the other hand, the Beijing Olympic Games will highlight the unique charm of the ingenious fusion of tradition and modernity, and the interplay of the Western culture and the Oriental civilization, which will play an important role in stimulating the demand of foreigners for tourism in Beijing. On the other hand, the Beijing Olympics will highlight the unique charm of the skillful blend of tradition and modernity, and the interplay of Western culture and Eastern civilization, and this charm will play an important role in stimulating the demand for foreigners to visit Beijing. For the expansion of domestic tourism business, organizing the Olympic Games will provide Beijing tourism enterprises with a long-lasting theme, according to which they can design a series of new projects and products with selling points, so as to make traveling to Beijing fashionable and hot. Undoubtedly, if Beijing's Olympic bid is successful, the capital's tourism industry will gain the impetus of sustained development for up to 10 years, and only sustained high-speed growth can make Beijing's tourism industry become a real pillar industry. Meanwhile, the Olympic Games is a typical global culture, and the Olympic Games is a concentrated manifestation of this culture. Hosting the Olympic Games can greatly promote the development of cultural and sports industries in the host city. According to the positioning of the city function, Beijing has listed the culture and sports industry as a key industry for development during the Eighth Five-Year Plan period. However, in order to cultivate it into a pillar industry of the capital's economy, besides the self-development of culture industry and sports industry in their respective fields, it is necessary to strengthen the interaction, complementation and mutual assistance between the two industries. The Olympic Games can not only effectively expand the respective demands of the cultural industry and sports industry in the host city, but also provide a series of major activities to make the two industries interact and couple, realizing industrial linkage and profit multiplication. In addition, the 37 newly built and reconstructed modern sports venues (22 newly built) for hosting the Olympic Games will also lay a solid material foundation for the sustainable development of the capital's culture and sports industries. After the Olympic Games, Beijing will become one of the most developed regions in the country, all of Asia, and even the world in terms of cultural and sports industries. Finally, the Olympic Games under the background of economic globalization is a world economic and trade stage with multinational corporations as the protagonists, and Beijing gets the hosting right and gets the opportunity to "sing" on this stage in about 10 years, so the capital's exhibition industry and intermediary industry will get a lot of business opportunities and business experience according to the international practice, thus promoting and booming the exhibition economy. This will provide a rare opportunity to drive and prosper the convention and exhibition economy and make it a new growth point of the capital's economy.

3. Hosting the Olympic Games will play an important role in expanding employment in Beijing

Preparing for the Olympic Games generally takes about eight years, and a large number of sports facilities and supporting urban infrastructure have to be built, requiring the input of a large number of human resources. The Olympic Games have played an important role in boosting employment in the host cities. 1984 Los Angeles Olympics created 25,000 jobs; 1988 Seoul Olympics brought employment to 34,000 people; 1992 Barcelona Olympics, in the 1987-1992 preparatory cycle of 59,000 new jobs per year; The 1996 Atlanta Olympics brought employment to 77,000 people; the 2000 Sydney Olympics created 100,000 jobs. Beijing will still face great employment pressure in the new century, and hosting the Olympic Games will effectively solve this pressure. Since the overall labor productivity, capital and technology intensity, and labor prices in Beijing are lower than those in developed countries hosting the Olympic Games, hosting the Olympic Games will play a greater role in boosting employment in Beijing. If Beijing hosts the Olympic Games, the new investment will be 74.5 billion yuan, and every 100,000 yuan of investment can create a new job, then the Olympic Games will generate 745,000 jobs. According to the cash flow statement listed in the report of the Olympic bidding committee to analyze, the years of driving employment is mainly concentrated in the six years from 2004 to 2009, of which 2006 and 2008 are the peak.

4. Hosting the Olympic Games will greatly enhance Beijing's urban charm

Urban charm is a comprehensive manifestation of a city's material and spiritual civilization, which includes the natural landscape, historical and cultural deposits, the level of development of productive forces, and the quality of people. The economy of the capital city is in a certain sense an "image economy", and its development requires the continuous enhancement and promotion of the city's charisma, which can be done quickly and effectively by hosting the Olympic Games. First of all, the large-scale environmental management and the new and reconstruction projects of urban infrastructure for the hosting of the Olympic Games will make Beijing "bluer, clearer, smoother and more pleasant to live in", and the style of the ancient capital will be more charming, and the original characteristics of Beijing's urban charm will be more influential. Secondly, in the modern society where media power prevails, the charm of the city not only depends on the original charm, but also has a direct relationship with the attention and promotion of mainstream media. Hosting the Olympic Games will make Beijing a hotspot of the world's major media for quite a long time, and this effect will reach its peak during the Olympic Games. Taking the 2000 Sydney Olympic Games TV broadcast as an example, 220 countries and regions all over the world watched the TV broadcast of the Olympic Games, and the number of viewers reached 3.7 billion, accounting for 95% of the total number of people who could watch TV (3.9 billion), and there were 8 countries with more than 400 hours of TV broadcasts, which were 1207 hours in Australia, 1039 hours in Canada, 930 hours in South Africa, 740 hours in China, 558 hours in Japan, and 740 hours in China, 740 hours in Japan, and 558 hours in Japan. China 740 hours, Japan 558 hours, Greece 452 hours, USA 442 hours and Argentina 435 hours. It can be said that only the Olympic Games can make the host country and city receive such extensive, in-depth and systematic coverage by the global media. And I am afraid that no matter how much advertising money is spent, the effect of such strong publicity in enhancing the image and charm of the host city cannot be achieved. Finally, hosting the Olympic Games is a very complicated systematic project, which is an all-round test of the host city's comprehensive ability. The process of meeting this challenge will make the government more efficient, the enterprises more powerful, the people more enthusiastic, and the society more democratic, open and energetic, which is exactly the soul of the city's charm.

Political impact

One, Beijing must strive to pry the huge economic leverage of hosting the Olympics

Hosting the Olympics is a great opportunity to fully demonstrate the nation's economic, cultural and comprehensive national strength

If it is said to be motivated by hatred, the largest gathering of mankind is the world war; if it is for the sake of peace, the largest gathering of mankind is the Olympics. The aims of the Olympic Movement are consistent with the goals of peace and development of mankind and coincide with the needs of the modern international community, and it has become an important part of the cause of world peace. In addition, the Olympic Movement has the important functions of promoting the coordinated development of competitive and mass sports and the all-round development of human beings, taking outstanding athletes as role models and thus serving as an example to mankind, especially the younger generation, and using the Olympic Games as a leader in promoting international bilateral and multilateral sports exchanges, and its irreplaceable and important position in the international community has been established for a long time. The benefits it brings to the country as a whole are often difficult to assess in terms of numbers. It promotes the host country in the political, economic, cultural, sports, science and technology and other aspects of the breakthrough development changes, is to open the door to the world to show their own great opportunity, is a comprehensive display of the nation's economic, cultural and comprehensive national strength of the perfect opportunity.

The Olympic Games was a black hole that swallowed money, the 1976 Montreal Olympic Games deficit has not been filled

Peace, friendship, progress is the Olympic ideal, faster, higher, stronger is the Olympic spirit, in order to this ideal and the spirit of the Games, but also many host countries have paid a high price. The first Olympic Games held in Athens, Greece rely on national fund-raising and government funding is still not open, and finally or a rich man called Averoff to help, Athens built the Olympic Stadium. 20 century, Rome had the intention of hosting the Olympic Games, due to the repair can not afford to a set of sports facilities, had to give up. 1924, the French hosted the 8th Olympic Games, raised 4 million francs just to build a 60,000 people! The 1972 Olympic Games in Munich, Germany, cost 2 billion marks, of which 1.5 billion marks spent on venues and municipal construction. Especially in Canada, which had experienced the embarrassment of the "Montreal Economic Trap", the organizers lost control of the management of the program, resulting in a deficit of 1 billion U.S. dollars, so that the 1976 Olympic Games, which will be held until 2003 to pay off, making the local residents complained a lot. 1980 Olympic Games in Moscow, the investment was as high as a record $ 9 billion, if not for the Soviet Union's plan, the Olympic Games would have been a record $ 9 billion. billion dollars, which no one could have afforded to lose had it not been for the planned economy of the former Soviet Union. Tehran of Iran and Los Angeles of the U.S. were the only two cities to bid to host the 23rd Olympics in 1984, but Tehran withdrew from the competition and Los Angeles had to do it; and then there were only two more cities to bid for the next Olympics in 1988. A serious problem in all the countries hosting the Olympics, you want to face or not to lose money?

The 1984 Olympic Games fell on the head of the reluctant host Los Angeles, because the U.S. government is not willing to fill the deficit, clearly expressed no support, Los Angeles public support accounted for only 34%, the city government in the face of huge losses, also said that they do not assume any responsibility. The government's approach to hosting the Olympics began to run out of steam, and a new, more viable approach to hosting the Games emerged under heavy pressure. In the face of the danger of closure, the IOC also had to break the non-commercial confinement of the Olympic Games, so that the Olympic Games in the survival of the desperate.

In 1984, the U.S. government and the Los Angeles City Hall do not support the hosting of the Olympic Games, the management of the wizards Uberrose first advertising, broadcasting rights, tickets, the successful operation of the Olympic Games host city profit ($ 225 million), from the Olympic Games has become a number of cities in various countries scrambling to bid for the popular and sought-after, so that the Olympic Games host city and the country has become a political influence, economic development Double harvest of the world's huge stage.

The miracle occurred in the number one economic power, the United States, Los Angeles, the economic wizard Uberroth put forward the "Olympic Games to raise the Olympic Games" new ideas, without the government money, relying on the business approach to hosting the Olympic Games, the national government-led into business interests led. Uberroth came up with a series of commercial ways to operate; the first is to tender 30 companies' products as the Olympic designated products, the second is to allow 40 companies' products can be used with the logo of the five rings flag emblem, and the third is to tender for the right of television broadcasting. Uberroth creative strategy one after another. He thought of profit in the torch relay run, the total length of the relay 14,500 kilometers, 3,000 U.S. dollars per kilometer, people rush, 4.4 million people along the way to participate in the long-distance running activities, revenue of 45 million U.S. dollars. He designed to increase revenue and cost-saving means layout fine, the principle is that the capital can use the old on the new, equipment and supplies can be rented by no means purchased, can generate income from the project by no means let go of one. Such as the need for strong lighting of the swimming pool, the temporary use of automobile driving high power generation, saving the power supply system and the construction costs of the lighthouse. All the furniture in the Olympic Village was sold the day after the games. He also used the successful operation of advertising, broadcasting rights, tickets, for the first time to make the Olympic Games host city profit (2.25 billion U.S. dollars), and from then on the Olympic Games and many cities in various countries competing for the bid for the popular and sought-after, become a huge stage of fame and fortune in the world.

The 1996 Atlanta Olympics created an output of 12 billion dollars, which exceeded the gross national product of most participating countries. If Beijing's bid is successful, it will have the advantage of hosting the event in a way that suits China's situation: a national government-corporate co-hosting type of event.

Beijing in the 21st century would use the Olympic bid and the Games to raise money from the public in a more aggressive and modern way.

(6) Promote the adjustment of Beijing's industrial structure, favor the development of state-run large and medium-sized enterprises, and create employment opportunities

The development of related industries driven by the Olympic construction projects will strongly promote the adjustment of Beijing's industrial structure. The large-scale, high-quality cultural and sports facilities, fresh and beautiful urban environment, convenient transportation and colorful cultural atmosphere required for hosting the Olympic Games can greatly promote the development of Beijing's electronic information industry, environmental protection industry, new building materials industry, cultural industry and tourism services, which will be very conducive to the development of state-run large and medium-sized enterprises. Beijing made a great breakthrough in electronic service systems including computers, radio and television broadcasting, satellite communications, etc. when it hosted the 11th Asian Games. In telecommunications alone, for example, 28 years