The Influence of Responsibility on Ability Ⅱ

Responsibility creates the "cultural soft power" of enterprises

Responsibility is an eternal topic. For thousands of years, responsibility, as a highly respected core value concept, embodies the most basic professionalism and business spirit. In 2005 and 2006, the two awards ceremonies for economic figures held by CCTV focused on responsibility, and responsibility became one of the most important criteria for assessing whether an enterprise has credibility.

With China enterprises playing an increasingly important role on the world stage, responsibility, as an indicator of the degree of humanistic accumulation, marks the strength of enterprises' "cultural soft power". More and more people emphasize the power of responsibility, from corporate social responsibility, government social responsibility to the work responsibility of enterprise employees. For individuals, taking responsibility is to keep the highest value of life, and for enterprises, it is to keep the "soul" of evergreen inheritance. Therefore, it is of great practical significance to pay attention to the eternal proposition of "responsibility".

As a perfect upgraded version of the best-selling book "Responsibility is Better than Ability", this book has further improved the content of this book on the basis of absorbing the essence of its original work, highlighting the characteristics of this book, mainly in the following aspects:

1. further strengthened the concept and spirit of responsibility. On the basis of "responsibility is better than ability", this book further explains and sublimates the concept of responsibility, fully excavates the professionalism and values behind responsibility, and fully embodies the importance of responsibility to organizations and individuals.

2. Pay attention to the implementation of organizational and employee responsibilities. This book deeply digs into the root causes of poor implementation of organizational responsibility and puts forward a set of effective implementation methods, which is conducive to fundamentally cultivating the responsibility implementation ability of organizations and employees.

3. Supplemented the content of corporate social responsibility. Social responsibility is the foundation of enterprise's survival. Based on this, this book describes in detail the importance of social responsibility and the social responsibility that entrepreneurs should undertake in order to strengthen the sense of social responsibility of enterprises.

4. Added the content about safety responsibility. Security has become a hot issue in today's society. This book takes safety responsibility as a chapter to explain, aiming to help enterprises improve their awareness of safety production responsibility as soon as possible.

5. The responsibilities of government workers have been increased. The responsibility of government personnel is related to the national economy and people's livelihood, and its influence is social. Therefore, this book specially opens up a special space to discuss this part of the key content, so that government workers can further realize the importance of their duties, seek their own government in their place, and avoid the occurrence of "inaction."

6. It is more critical to explain the existing problems of enterprises. Compared with Responsibility is Better than Ability, this book is closer to the reality of enterprises, puts itself in the position of considering the problems existing in the performance of responsibilities, reveals the root causes of the lack of corporate responsibility culture from different aspects, and further sublimates the theme of the book.

7. The case selection is more exciting. Compared with Responsibility is Better than Ability, this book excludes a few too dull examples and adds many more novel, true and representative classic cases of enterprises, making this book more exciting.

8. More practical and methodical. Compared with responsibility over ability, the upgraded version provides readers with more practical and practical methods to help staff cultivate their sense of responsibility and execution better and faster.

9. It is readable. On the basis of telling the theory, this book quotes many classic inspirational stories of life and classic cases of enterprises. Against the background of stories and cases, many boring and obscure "great truths" become easy to understand and deeply rooted in people's hearts.

10. The board is flexible and interactive. On the basis of providing readers with profound, comprehensive and rich theoretical content, this book also carefully designs many flexible sections to communicate with readers and arouse readers' thinking, so as to achieve better reading effect.

1 1. The training effect is better. Yang Zonghua, one of the authors of this book, is the first person in actual sales training in China. With more than ten years of practical experience in management and training, I deeply understand the importance of responsibility spirit and execution consciousness for building a healthy and harmonious enterprise. He is good at teaching by integrating the concept of responsibility and execution into his personal experience, which is inspired and welcomed by many excellent enterprises.

Responsibility is always the most essential topic.

Classics are fashion. Responsibility is still the hottest topic in 2008. From the emphasis on people's livelihood issues in the report of the 17th National Congress to entrepreneurs' emphasis on social responsibility, all of them are put into action. Responsibility is the basis of professionalism such as dedication, enthusiasm, talent, loyalty and seriousness. The world will make way for those who are brave and responsible! Many Fortune 500 companies regard responsibility as their core values, especially since the launch of the Global Compact in 2000, more and more companies regard social responsibility as their first code of conduct. In recent years, China has exerted greater influence and assumed more responsibilities on the world stage, which coincides with China's traditional Confucianism: "If you want to stand, you can stand, and if you want to succeed." . China local enterprises should pay more attention to the construction and inheritance of corporate responsibility culture, because responsibility is always the most essential topic and the "soul" that touches the corporate culture and spiritual core.