Reasons for TV ott mode

OTT(Over-The-Top) refers to the way of transmitting audio and video streaming media through the Internet, which directly delivers the content to the end users, and users do not need to subscribe to cable TV and satellite TV services, nor do they need to buy physical media such as CDs and tapes. In the era of digital media, OTT mode has become a popular media communication mode for the following reasons:

First, the growth of demand for "boring consumption"

At present, the thinking of most users is scattered, and the consumption pattern tends to watch TV, listen to music and play games anytime and anywhere. The so-called "boring consumption" demand has become the norm of contemporary people. OTT transmits membership services through the Internet, and directly sends users' favorite content to mobile phones, tablets, smart TVs and other devices. This convenient film and television experience also meets the diversified entertainment needs of consumers.

Second, changes in the content consumption market.

In the past, watching TV and buying DVD were relatively "single" and "direct" consumption choices, but now with the improvement of Internet technology, consumers are gradually accepting to choose content through OTT platform. OTT mode not only provides high-definition viewing experience, but also satisfies consumers' diversified choices, including movies, TV series, documentaries, variety shows and other complete content systems, and meets the market demand.

Third, the advantages of OTT model innovation.

OTT's model innovation is also one of the reasons why it is becoming more and more popular in today's media industry. OTT has irreplaceable unique advantages, such as reducing the transmission cost and the instability of intermediate links compared with the traditional cable TV network and satellite TV signal transmission; In addition, with the rapid popularization of mobile Internet technology, OTT mode has become a necessary supplement and expansion of channels.

To sum up, the rise of OTT model is caused by many factors. As a new trend in the media industry, OTT provides advantages such as diversified content, convenient consumption experience and innovative development. At the same time, it meets the diversified consumer demand of the market, attracts more users and funds, and is expected to become the mainstream in the future digital media field.