What is the specific work of movie promotion and distribution?

The work of film publicity in the narrow sense broadly consists of packaging and planning the positioning of the product, that is, the film, and then targeting the implementation of dissemination through various media around this positioning and distribution goals.

The distributor of a movie is the business of the film distribution company, which is responsible for the sale and rental activities of the movie.

Expanded Information

Film publicity operates through a series of publicity means to amplify the advantageous features of the film, promote it to the public, increase awareness, and generate revenue for the film. After the rapid development of the film industry in recent years, China's film publicity is gradually formalized and industrialized, and the film industry has hidden tigers and crouching tigers.

The program of movie publicity will be affected by the type of movie, release schedule,? director, starring actor, publicity budget, producer and many other reasons. Although part of the program is somewhat similar, but specific to the implementation of the level resulting in very different results. From the paper media era, portal era, social network era, to today's mobile era of new movie publicity means endless.