According to the report, the average daily paying users of Youku increased by 14% year-on-year. What is the reason behind this?

Youku's daily average paying users increased by 4% year-on-year. Mainly because of Youku's continuous and stable output, Q3 in fiscal year 2022 still adhered to the boutique strategy and launched many high-quality content to achieve user growth. In terms of drama series, the realistic female theme works "The Sea of Stars", "Female Psychologist" and "Xiao Min's Home" are relayed online, paying attention to female roles of different ages, occupations, times and family backgrounds, giving consideration to texture and temperature, and expressing humanistic care and the spirit of the times.

There is also a variety show, Youku's solo "This! It's hip-hop 4, and then it becomes an explosion, setting a new record. The user scale reached the highest in the four seasons, attracting more than 50 brand customers, and the income increased by nearly 40% compared with the third quarter, making it the annual industry investment champion for two consecutive years.

At the same time, Youku has been increasing the integration of online media, and actively joined hands with David to launch programs with the theme of the Winter Olympics and traditional culture. Among them, Youku and Beijing Satellite TV jointly produced the second season of Winter Dream Contract, calling on the public to feel the snow and ice sports;

For example, in cooperation with Tianjin Satellite TV, the first original youth cultural heritage program "Youth Retains Artists" was created to attract more young people to know and like traditional culture through innovative link design such as cross talk, performance, singing, interactive interviews and games. Together with Henan Satellite TV, we created the entire China cultural program broadcast tape, including "Wonderful Journey" China Festival series. Youku said that in the future, it will continue to cooperate with TV platforms and conduct in-depth cooperation in media integration, so it is not difficult to understand the growth of users.