Traditional Culture Encyclopedia - Traditional festivals - What are the religious and cultural tourism resources in Liaocheng? How is the development?

What are the religious and cultural tourism resources in Liaocheng? How is the development?

Liaocheng City is located in the economically developed Shandong Province, in the west of Shandong Province, near Henan and Hebei, and at the junction of three administrative regions: East China, North China and Central China. Liaocheng is one of the most developed cities in Shandong Province, where Beijing-Kowloon Railway, Han Ji Railway and Jiguan expressway meet, and it is an important transportation hub connecting east, west, north and south. Liaocheng has jurisdiction over guanxian, Shenxian, Yanggu, Dong 'e, chiping, Gaotang, Dongchangfu District, Economic and Technological Development Zone, and Linqing, a provincial city. Liaocheng is a famous historical and cultural city in China, where natural resources and human landscape blend with each other, forming rich tourism resources. Liaocheng is known as "Jiangbei Water City", "Jiangnan West Lake Beauty, Northern Water City Rouge Beauty". Water has created Liaocheng's life, civilization and unique folk customs. Langzhuang dough sculpture, Maguantun clay dolls, Zhangfeizhuang beef tendon belts, carved gourds, woodblock New Year pictures and other traditional folk crafts with local characteristics have increased the cultural connotation of Liaocheng. In the summer vacation of 2008, several representative traditional folk culture tourism resources were selected for investigation. He visited Yuji Town, Dongchangfu District, Liaocheng City, Luxi Village, Tangyi Town, Dongchangfu District, and Linqing City, and investigated the protection and development of traditional folk cultural tourism resources such as incense, craft gourd and Hada. In the process of investigation, I found some problems and got a lot of useful inspiration.

First, Liaocheng traditional folk culture tourism resources protection status

Liaocheng is rich in resources, convenient in transportation and developed in communication, and tourism has become a new industry. With the gradual development of tourism, Liaocheng's rich folk tourism resources have gradually formed a folk cultural tourism line with the hometown of Beijing opera, Henan opera, acrobatics, paper-cutting and calligraphy as the main contents. In the past ten years, it has made great progress and gained a certain popularity in the domestic tourism market.

Through the investigation of several representative folk culture tourism resources in Liaocheng, it is found that people have realized their value and started to develop and utilize their value. In the process of developing and utilizing traditional folk culture tourism resources, a series of achievements have been made. Here's a brief introduction according to the survey: there are some better ones, such as incense in the collection. The traditional processing technology and production mode are changed, and manual processing is replaced by machine production, which not only increases the output, but also increases the output.

Second, the problems existing in the development of Liaocheng traditional folk culture tourism resources

The achievements in the development and utilization of Liaocheng folk tourism resources are obvious to all. With the development of tourism, some traditional folk crafts have been excavated and transformed into commodities. It has increased farmers' income and created employment opportunities. But some have disappeared because they have no good market value. There are some problems in the development of folk tourism resources.

1. The government has not paid enough attention to it, and the protection of traditional folk culture tourism resources is worrying.

Through this survey, it is found that although the local government recognizes that traditional folk culture is a local feature, it occasionally organizes artists to participate in traditional handicraft competitions. However, due to underdeveloped economic conditions and backward concepts, the government has not paid enough attention to the protection of traditional folk cultural tourism resources, and only a few traditional folk handicrafts that can bring economic benefits to local villagers have been spontaneously preserved by the people. The government rarely invests special funds for protection, let alone developing folk tourism resources. This makes some traditional handicrafts disappear. Because this industry can't make money and can't raise a family. First of all, we must live. This is the most important thing.

2. Lack of the concept of developing traditional folk culture tourism resources. Take Luxi Village, Tangyi Town, Dongchangfu District as an example. The whole village has a gourd planting area of nearly 10,000 mu, with more than 30 gourd varieties in sub-waist and special-shaped categories, basically covering all varieties in the international gourd market today. In the ripe season of gourds, there are no gourds swaying with the wind in the field of 10,000 mu of gourds, which is not inferior to any tourist landscape.

Coupled with the unique cultural, participatory and three-dimensional nature of traditional folk culture tourism, it will certainly attract a large number of urban tourists, and the characteristics of low input and high output of folk culture tourism development are also very suitable for the vast rural areas. Unfortunately, the local government has not realized the value of this "golden mountain". Just to help farmers grow and process gourds. If tourism is further developed and becomes a tourist destination, it will certainly bring greater benefits.

3. The traditional manual production process is gradually replaced by machine production.

In the "First Village" craft gourd processing factory in Liaocheng, through the investigation of the development course, manufacturing technology and variety development of craft gourd, it is found that the traditional knife carving and acupuncture technology can no longer meet the needs of today's market because of its complicated technology and cumbersome procedures, and all the gourd processing places in Tangyi Town have been changed to electric iron for hot stamping. In Luxi Village, which is known as "the first village of Chinese gourds", only two old people, Hao Dongen and Hao Chunlin, have mastered the skill of carving gourds with hand knives. In Yuji Town, Dongchangfu District, the production of incense also developed into machine pressing decades ago. This situation is more serious for Linqing Hada. The handmade Hada in Linqing has been lost now, so the survey data are not available. According to records, Linqing Hada is a kind of Lu embroidery, which is a kind of silk fabric with pure land or religious patterns produced in Linqing City. This technology was introduced from Russia during the Taiping Heavenly Kingdom. In its heyday, there were more than 700 households engaged in Hada production, which later declined. After liberation, it was restored and developed, and its products were sold to Qinghai, Gansu, Tibet, Xinjiang, Inner Mongolia, Northeast China and other ethnic minority areas. 1954, Linqing hada was exhibited in Beijing. 1955, more than 12000 hadas with Mongolian national emblem were exported to the Mongolian people. 1980 set up a craft silk weaving factory specializing in the production of hada, becoming the only designated manufacturer of the Ministry of light industry. Finished Hada, high-grade official Buddha statue, small Buddha statue, Zhangpa, mid-grade Hualing, Babao, Fushou, low-grade white silk and so on. [ 1]

It can be seen that although machine production has improved production efficiency and reduced costs, fine and exquisite traditional handicrafts are in danger of being lost.

4. Family workshops are dominant and lack the conditions for mass production.

Although powerful families bought machines for small-scale machine production, the overall characteristics of Liaocheng traditional handicrafts are independent production and fragmentation. For example, Laozuojia in Houluo Village, a market town, is a big fragrant producer in this village, and its products are sold all over Shandong. However, the boss made it clear that he would not cooperate with other villagers or consider merging these small workshops to form a formal incense processing enterprise because he was worried that the low production technology of other family workshops would affect its product image.

Third, Liaocheng traditional folk culture tourism resources development countermeasures

1. Strengthen government guidance and provide policy support. The characteristics of traditional folk culture tourism resources require overall planning and unified management, so that tourism resources can be used reasonably and effectively. Therefore, it is necessary for the local government and the tourism department to jointly investigate the domestic traditional folk culture tourism resources, reasonably classify them according to their nature and grade, and formulate relevant policies and regulations. Only in this way can the traditional folk culture tourism resources be rationally utilized and effectively managed, and the specific development and management can be followed by rules and laws. Strengthen the construction of tourism infrastructure, including barrier-free facilities in tourist destinations and service facilities in tourist attractions. In addition, while carrying out effective management, we should pay attention to protecting the enthusiasm of villagers, so that villagers with traditional folk skills can become the protagonists in the development of traditional folk culture tourism resources and let villagers taste the sweetness. This is the sustainable development of tourism.

2. Dig deep into resources according to social needs.

The representation of traditional folk culture tourism resources is not as obvious as that of scenic spots and historical sites, and it needs to be consciously explored, excavated and built according to social needs. With the development of social economy, the original and simple traditional folk culture tourism resources will have a strong attraction to tourists. It is necessary to grasp the psychology of tourists seeking novelty and knowledge, dig deep into resources, develop folk products with diverse forms and novel contents, and enhance the participation of folk tourism. For example, when explaining and displaying folk tourism resources, visitors are invited to participate in the production process of traditional handicrafts.

3. Introduce modern enterprise mode to make development standardized and market-oriented.

Where conditions permit, modern enterprise model can be introduced, and joint-stock cooperative system can be implemented to attract social funds to invest in the protection and development of traditional folk culture tourism resources, so as to effectively protect traditional folk culture and increase fiscal revenue.

4. Do a good job in advertising and raise awareness.

Without proper advertising and lack of popularity, even if the traditional folk handicrafts are exquisite and the folk tourist attractions are beautiful, the number of tourists will not be many. In the tide of commodity economy, it is necessary to change the traditional concept that "the fragrance of wine is not afraid of the depth of the alley" and "the fragrance of wine is also afraid of the depth of the alley", and make good use of various media means such as China Jiangbei Watertown (Liaocheng) Cultural Tourism Festival, TV advertisements, newspaper advertisements, the Internet, etc., to do a good job in advertising, improve the popularity, and let tourists know the exact location of folk tourist spots and the unique characteristics of tourism projects. Only when the publicity is done well can we attract tourists.

5. Strengthen intra-industry cooperation and realize economies of scale.

Nowadays, all walks of life in society are under great competitive pressure. In order to achieve long-term development, enterprises must strengthen cooperation and exchanges with various departments in the industry to realize resource sharing, so as to achieve economies of scale in reducing costs and improving visibility. To develop traditional folk culture tourism resources, we should break the concept of small farmers and examine the relationship with other competitors from the height of the whole industry. Especially small workshop production, it is difficult to gain competitive advantage, and the processing of folk tourism handicrafts mostly belongs to family production. The Hulu Association in Luxi Village is an example worth learning. If the gourd association manages the cultivation and processing of gourd in a unified way, it will have greater competitiveness and strive for more rights and interests for itself.