Why is the effect of the exhibition getting worse and worse

Strategic vertical and horizontal advertising group exhibition of sugar and wine fair for more than ten years found that there have been people saying that the national sugar and wine fair investment function weakened, sugar and wine fair investment effect is not as good as before, sugar and wine fair has become a "chicken ribs". The reality is that the National Sugar and Wine Fair is getting bigger and bigger, the number of participants is getting bigger and bigger, and the cost of booths is getting higher and higher. Today's National Sugar and Wine Fair has developed into China's largest and even Asia's largest wine and food investment exhibition.

According to the 2017 Chengdu Spring Sugar and Wine Fair organizer Strategy Zonghengheng on the Sugar and Wine Fair Merchants survey data, in the Sugar and Wine Fair exhibitors, 63.7% of the food and liquor enterprises to achieve online + offline investment mode, investment effect are very satisfied; 21.4% of the only rely on the Sugar and Wine Fair traditional investment mode for investment, its investment effect is not very satisfied, and they will be investment effect is not good! They blamed the weakening of the investment function of the Sugar and Wine Fair.

The Strategy believes that the root cause of this "legend" and "reality" of the opposition is the era and the concept of hedging. Today's era has been the Internet era, the Internet has completely changed all aspects of us, if your concept is still 10 years ago, was marginalized is inevitable.

So, keep pace with the times, and go with the trend is the key to your success in the sugar and wine fair investment. The National Sugar and Wine Fair is China's largest "offline" trading and investment platform. If you are not successful in such a platform, there are only the following two reasons:

Problems with the product?

Model problem?

Generally speaking, enterprises produce high-quality products, so the sales model becomes the key to your success.

After all, the marketing model in today's Internet era is the online + offline e-commerce model, whether you are a small and medium-sized enterprise or a well-known enterprise.

None of the well-known enterprises in China do not do online marketing on the Internet. Theoretically, their sales investment does not have any problems, but they are still doing Taobao, Tmall, e-commerce, micro-commerce ........ Because they believe in trends, if the trend of detached, will eventually be eliminated by the trend.

The 2017 Chengdu Sugar and Wine Fair in full swing ended, but the exhibitors of the investment effect "mixed", some of them made a lot of money, and really realized the "in the shortest time, the minimum space, the lowest cost, do the biggest business"! Sugar and Wine Fair purpose; some are not as good as expected, disappointment and return.

I hope the above answer to your exhibition help!