Measures of Hefei Municipality on the Administration of Outdoor Advertising

Chapter I General Provisions Article 1 In order to strengthen the supervision and management of outdoor advertising, protect the urban landscape, safeguard the legitimate rights and interests of advertising operators and ensure the personal and property safety of citizens, these Measures are formulated in accordance with the Advertising Law of People's Republic of China (PRC), the Regulations of the State Council on the Administration of City Appearance and Environmental Sanitation and other relevant laws and regulations. Article 2 engage in outdoor advertising activities in the urban areas and development zones of this municipality? The supervision and management of outdoor advertising activities shall abide by these measures.

Outdoor advertising settings as mentioned in these Measures? Refers to the use of urban space outside buildings, municipal public facilities and other outdoor places to set up billboards or neon lights, light boxes, electronic display screens, electronic flip cards, signs, signboards, banners (horizontal), windows, lift-off equipment, physical modeling facilities, etc. Article 3 Outdoor advertising activities shall follow the principles of conforming to the overall urban planning, beautifying and lighting, rational layout, total amount control, facility safety and standardized writing. Article 4 The competent administrative department of city appearance and environmental sanitation of the Municipal People's Government? Hereinafter referred to as the advertising agency is the comprehensive management agency of outdoor advertising in this Municipality, and is responsible for the acceptance, unified examination and approval, supervision and management of outdoor advertising applications in accordance with the provisions of laws, regulations and these Measures.

City construction, city planning, industry and commerce administration, public security and other departments shall, in accordance with the provisions of relevant laws, regulations and these measures, assist in the supervision and management of outdoor advertising. Chapter II General Provisions for the Establishment Article 5 The advertising establishment organ shall, jointly with the municipal planning, urban construction, public security, industrial and commercial administration departments and other departments, work out the outdoor advertising establishment plan for important areas and main roads in this Municipality in accordance with the principle of unified planning and total control, and announce it to the public after being approved by the Municipal People's Government.

The preparation of outdoor advertising planning for important areas and main roads in this city shall conform to the requirements of the overall urban planning, explicitly allow or prohibit the setting of outdoor advertising areas, streets and buildings, adapt to the function of urban regional planning, coordinate with the volume, shape and color of urban landscape, surrounding environment and buildings, and maintain the visual effect of urban streets. Article 6 the design, manufacture and construction of outdoor advertising facilities shall meet the safety requirements and the technical standards for appearance stipulated by the municipal people's government? See the attachment. Article 7 No outdoor advertising facilities shall be set up in any place or place under any of the following circumstances:

(a) the use of traffic safety facilities, traffic signs;

(two) affect the use of municipal public facilities, fire control facilities and traffic safety facilities;

(three) affect the appearance of the city, hinder the safety in production or people's lives;

(four) state organs at or above the county level, cultural relics protection units, excellent modern buildings, memorial buildings and ancient buildings, scenic spots and building control zones;

(five) the use of illegal buildings, dangerous houses and other buildings and facilities that may endanger safety;

(six) the Municipal People's government or outdoor advertising planning prohibits the establishment of outdoor advertising areas. Eighth outdoor advertising with recruitment, training, announcements, statements and other contents. No public advertisement posting column shall be set up. Public * * * advertisement posting columns shall be set up by the advertising authorities jointly with the municipal administrative department for industry and commerce, and supervise the urban neighborhood offices and the Town People's Government to choose appropriate locations in residential areas and back streets and alleys according to outdoor advertising planning. Article 9 Advertisers shall publish public outdoor advertisements in accordance with regulations. The proportion of public outdoor advertisements shall not be less than 10% of the number of advertisements published. Chapter III Application and Approval Article 10 The right to set up outdoor advertisements shall be subject to the system of paid use. Advertising operators shall obtain the right to set up outdoor advertisements by using public places in important areas and main roads of this Municipality and municipal public facilities invested and built by the government.

The right to set up outdoor advertising shall be approved by the municipal administrative department of urban construction and the municipal administrative department of urban planning, and outdoor advertising facilities shall be built in a unified way according to the requirements of outdoor advertising planning, and transferred through public bidding, auction or other open competition. If the number of bidders is less than 3, it can be sold by agreement. Article 11 where units and individuals need to set up outdoor advertising facilities, they shall entrust units with legal outdoor advertising business qualifications to set them up? Hereinafter referred to as advertising operators apply to advertising agencies for establishment. To apply for setting up outdoor advertisements, an application form and the following supporting documents shall be submitted:

(a) advertising business license and business license;

(two) the certificate of the right to use the field (array) or the certificate of the right to set up outdoor advertisements;

(3) The design scheme, plan renderings and construction drawings of outdoor advertising facilities that meet the requirements of safety technical specifications;

(four) to set up large outdoor advertising facilities and set them on the top of the building, it shall submit the technical and safety assurance certificate issued by the architectural design unit or the housing safety appraisal institution with corresponding qualifications;

(five) to set up public outdoor advertising, the approval documents of the competent propaganda department shall be submitted;

(6) Other documents that should be submitted according to law. Article 12 The competent advertising authority shall, within 15 working days from the date of accepting the application, review the supporting documents that the applicant should submit, review the design scheme and construction drawing of outdoor advertising facilities, and make a decision on approval or disapproval. The establishment of large-scale outdoor advertising and other outdoor advertising facilities shall be approved by the relevant departments. Before making a decision on approval, the advertising establishment authority shall solicit the opinions of the municipal urban planning administrative department and relevant departments. If approved, an outdoor advertising license shall be issued; If it is not approved, it shall notify the applicant in writing and explain the reasons.

The certification documents submitted by the applicant are complete, and the design scheme and construction drawing of outdoor advertising facilities conform to the outdoor advertising setting plan and the appearance technical standards stipulated in these Measures. Unless the Municipal People's Government decides to suspend the acceptance of the application for setting up or disapprove it based on the need of safeguarding public interests, the advertising setting authority shall make a decision of approval.