What's the difference between direct selling and retail? Weighing the advantages and disadvantages, what are their advantages and disadvantages?

1. Retail refers to all activities that directly sell goods and services to final consumers for their personal and non-commercial use.

2. Direct selling: producers sell goods directly to consumers without going through intermediate links.

Second, the characteristics are different.

1, retail: the number of each commodity transaction is relatively small, and the number of transactions is frequent; The goods sold are consumer goods, which are used for daily consumption after being purchased by individuals or social groups; After the transaction, the goods leave the circulation field and enter the consumption field.

2. Direct selling: Manufacturers sell goods and services directly, while direct sellers bypass traditional wholesalers or retail channels and accept orders directly from customers.

Third, the roles are different.

1. Retail: selling products and related services produced by manufacturers to the final products, thus adding value to products and services. Retailers must make reasonable arrangements in order to successfully assume the intermediary role of manufacturers, wholesalers, other suppliers and final consumers.

2. Direct selling: it can effectively shorten the access, be close to customers, quickly deliver products to customers and speed up capital operation. At the same time, direct selling can better feedback customers' opinions and needs to enterprises quickly, which is helpful to the adjustment of enterprise strategy and the change of tactics.

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