What is the prospect behind the "beautiful-looking" sales of physical bookstores?

This Weibo immediately aroused people's heated discussion on the development prospects of physical bookstores. Behind the "beautiful-looking" sales, the disparity in profits indicates that the physical bookstore industry is facing severe survival challenges. The difficulty in operating physical bookstores is an obvious sign of industry changes in many countries. In America, after Borders, Barnes &; Noble also significantly lowered its performance forecast for this fiscal year. At the same time, the book industry is also experiencing rapid changes. In Japan, Amazon, an online sales and publisher, is in fierce negotiations with more than 100 Japanese publishers. In the contracts submitted to various publishers, the pricing power of e-books belongs to Amazon. Google also launched the "Google Partner Project", which allows publishers and authors to promote books online through Google. IT technology in the digital age has brought subversive changes to the traditional market. In the era of digital publishing, winners occupy the market with content resources; Or with the help of multi-terminal and multi-platform to reach readers to the maximum extent, and provide high-tech "customized" services for on-demand publishing; Or attract upstream content providers and downstream terminal equipment vendors to join the cooperation, and realize the leading and integration of the whole industry. However, numerous challenges do not mean that physical bookstores will definitely die out. The rich cultural atmosphere and unique humanistic atmosphere of some physical bookstores have really attracted a group of loyal readers who like to smell the books and feel the reading atmosphere. In fact, at present, many physical bookstores are transforming in time, expanding new profit space around their main business, and embarking on a business track of making a fuss about "cultural circle" and "cultural atmosphere" without relying on selling books for profit. It can be seen that differentiated competition may open up a new development path for physical bookstores. From this perspective, it is too early to give up the traditional physical bookstore. For more exciting content, please click to enter the cultural industry channel.