Xicha will open 304 new stores in 2020. Why can tea be loved by the public?

Since its establishment more than five years ago, from the initial tepid to the later popularity in first-tier cities such as Beijing, Guangzhou and Shenzhen, today's Xicha has become the leader of new tea. Love tea has this interesting phenomenon. On the one hand, more and more young people begin to pay attention to health preservation and nutritious meals. On the other hand, the hottest meat restaurants are hot pot restaurants. The same is true of milk tea. Aside from products and marketing, there is no water without Kinomoto. For many people, many people like to drink, and some people like to drink this brand. Every time I go drinking, there are new products. After a long period of exploration, Nie Yunchen began to focus on? Smell? Go to? Smell? Come on up. In his view, everyone's taste is different, some people like sweet, some people like not sweet; Some people like milkshakes more, others think they may be too strong, but in general, it is difficult for everyone to adjust.

Some people drink a lot of milk tea, but those who like tea are unique. It tastes different. For example, KFC, Starbucks or Haagen-Dazs, although you may not be able to describe the specific taste, as long as consumers taste it, they can immediately identify it. Taking Jinfeng Tea King as an example, it not only tastes light, but also has a more fragrant aftertaste. On the tea-loving menu, in order to make consumers remember their first impression of tea, each drink tastes different and will never be repeated. If you want to drink the same taste, like tea is a must, because the taste of like tea is unique to you and you can't drink it in other stores. I believe many people have this feeling that the specialties in their hometown are not as delicious as those in their hometown. ?

In the long run, this will also help Xicha to build its own tea brand. Take Lipton as an example. Although the raw materials are nothing more than black tea, green tea and jasmine tea, consumers only know that Lipton tea is Lipton tea after Lipton's product mix.