Development prospect of traditional cultural industry

On April 20 17, the Ministry of Culture issued the "Cultural Industry Development Plan of the Ministry of Culture during the Thirteenth Five-Year Plan". The development plan points out that by 2020, the overall strength and competitiveness of the cultural industry will be significantly enhanced, and the cultural industry will become a pillar industry of the national economy; Modern cultural industry system and modern cultural market system are more perfect, the structural layout of cultural industry is constantly optimized, and the role of cultural industry in promoting and upgrading related industries is fully exerted; During the "Thirteenth Five-Year Plan" period, we will cultivate a number of cultural enterprises with core competitiveness, build a number of cultural products and brands with strong influence, support the implementation of a number of key cultural industry projects with strong driving effect, and build a number of national-level cultural industry parks with remarkable demonstration effects.

20 18 In April, the National Bureau of Statistics promulgated the newly revised Classification of Culture and Related Industries (20 18), and issued a document asking the local cultural authorities and statistical departments to seriously implement this statistical classification standard. The new classification is revised on the basis of the existing classification, and implemented from the 20 17 annual statistical report and the 20 18 periodic statistical report. Compared with the Classification of Culture and Related Industries (20 12), the changes in this revision are highlighted in the following three aspects: First, a new classification code is set up, which divides culture and related industries into three layers, and the levels and codes are simple and clear; Second, new categories of activities that meet the definition of culture and related industries have been added, including new cultural formats such as Internet cultural entertainment platform, sightseeing aviation service, intelligent drone manufacturing for entertainment, wearable cultural equipment and other intelligent cultural consumption equipment manufacturing; The third is to focus on adjusting the category structure of classification. The revision of classification has absorbed the relevant achievements of cultural system reform in recent years, highlighted the content of cultural core areas and embodied the characteristics of cultural production activities. The category structure conforms to the practical needs and cognitive habits of China's cultural reform and development management. With the implementation of the new classification standards, the National Bureau of Statistics will further strengthen the statistical work of cultural industries, improve the authority of statistical data and the credibility of government statistics, adapt to the new requirements of statistical work in the new period and situation, provide strong statistical guarantee for deepening the reform of cultural system, and provide high-quality statistical services for promoting the rapid development of cultural industries and the prosperity of socialist culture.

(2) The establishment of the Ministry of Culture and Tourism contributes to the overall development of the cultural tourism industry.

2065438+In March 2008, the institutional reform plan of the State Council was announced. According to the plan and explanation, the responsibilities of the Ministry of Culture and the National Tourism Administration will be integrated, and the Ministry of Culture and Tourism will be established as a component of the State Council, and the Ministry of Culture and the National Tourism Administration will no longer be retained. The establishment of the Ministry of Culture and Tourism has combined cultural work and tourism work more closely, which not only conforms to the relationship between their internal attributes, but also grasps the internal demand of current consumption upgrading; It can solve the pain points in tourism development and is of great significance to the development of quality tourism, global tourism and the creation of super tourism IP.

The establishment of the Ministry of Culture and Tourism is of great benefit to the development of global tourism, rural tourism, quality tourism and the integration of cultural and tourism resources. More and more large enterprises in China have entered the cultural tourism industry, and theme types such as characteristic towns, global tourism, pastoral complexes and health vacations have emerged one after another. The domestic cultural tourism industry has begun to take shape. The establishment of the Ministry of Culture and Tourism will help to intensify the excavation of the cultural industry, and promote more tourism enterprises to add more cultural connotations while building tourism hardware projects, thus helping the overall development of the cultural tourism industry.

(C) the cultural market has great potential

The rapid development of cultural industry is the inevitable result of the rapid economic and social development in China. It is the law of economic development that economic and social development comes first and cultural industry develops later. It is generally believed in the world that when the per capita GDP reaches more than $3,000, the demand for cultural consumption will start to increase substantially. At present, the per capita GDP of China has exceeded 8,000 US dollars, and the peak of cultural consumption in China has arrived.

Because China's economy has lagged behind western countries for a long time, the cultural industry has been dominated by western countries, and the cultural products in China have been in short supply for a long time. In some countries with developed cultural industries, its output value accounts for as much as 65,438+08-25% of GDP, while at present it is less than 8% in China.

Backwardness means potential. The prospect of China's cultural industry is bright, and its business opportunities will be unmatched by any country. With the rapid development of China's economy, people's basic material needs are increasingly met, and spiritual and cultural needs are bound to grow rapidly.

(D) Culture and consumption behavior

With the continuous improvement of market consumption level and structure, the influence of culture on consumption behavior is increasing. In the process of consumption, consumers not only meet their basic needs, but also gradually increase their demand for culture that can touch their hearts. Enterprises endow product culture, influence consumers' minds through culture, make consumers more identify with culture, accept products, and finally form consumption. In the future, cultural enterprises and consumers will gradually form a mental closed loop at the cultural end and a commercial closed loop at the product end. Consumers will ask cultural enterprises to provide rich entertainment content, products and consumption experience.

Second, unfavorable factors.

Competition pattern

The investment in cultural industry tends to be rational, which is helpful to promote the development of cultural industry in a healthier and more comprehensive direction. However, as the focus of the cultural industry, high-quality IP content is still the focus of the industry. In the future, for cultural enterprises, the creation and competition of high-quality IP will be more intense.

With the gradual improvement of the cross-border development and operation mode of cultural industry, dominant cultural enterprises deeply participate in the whole industry operation of intellectual property management with multiple roles such as producers, investors and operators, and break through the whole upstream and downstream links and cross-industry barriers to realize the maximum industrial value of intellectual property rights. This requires that cultural enterprises must have the ability to continuously create high-quality IP and operate the whole industry chain in order to lead the industrial transformation and development.

(B) cultural resources have not been effectively utilized

China is rich in cultural resources. There are many important historical figures and events in terms of historical and cultural resources. In terms of ethnic cultural resources, the ethnic cultural resources of 56 ethnic groups are rich and colorful. As far as modern cultural resources are concerned, China experienced monarchy, presidential system and * * * harmonious system politically in the 20th century, and realized the great transformation from small-scale peasant economy, planned economy to market economy economically. Culturally, there are various social thoughts and schools of thought. However, these rich cultural resources are rarely effectively developed and utilized. The story of Mulan, for example, was not fully utilized in China, but was processed into an animated film by Hollywood, which made a huge box office worldwide. How to use these cultural resources will affect the future development of China's cultural industry.