Rural tourism project planning book

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Rural tourism project planning book planning name: rural eco-tourism

Creative theme: eco-tourism, harmony between man and nature.

Target audience: rural areas

Activity background:

As the tertiary industry, tourism plays an increasingly important role in the development of national economy. As a new tourism industry, rural eco-tourism has a huge development space. Let's take a look at the current situation of urban residents: urban life is really a headache. Light, noise and automobile exhaust pollution make people talk about it, and netizens and friends are even more ingenious and publish vivid and thought-provoking conversations. In the heart-to-heart, they wrote: Get up in the morning to buy gutter oil fried dough sticks, cut a Sudan red salted egg, soak a cup of melamine milk, chew a dyed steamed bread, ask for a water-injected meat to fry pesticide leeks in the canteen at noon, come to a bowl of refurbished old rice with lean meat, make a pot of fine tea after eating, buy a contraceptive fish in the afternoon, open a bottle of methanol wine, and get into a black cotton to sleep at night. ? Although you can't be so unlucky that you can meet all the things mentioned in the book in one day, are you sure that you didn't eat one of them? Let's not talk about this. The housing problem alone can make countless people? My wallet is almost empty, no regrets. I long for a house! ?

Who can live with peace of mind in such an environment? Why don't you look at ours next? Rural eco-tourism? Product advantage analysis

First, highlight rural characteristics. Fully analyze the natural environment, development history, life and work style, holiday customs, villagers' mental outlook and other elements of each village, accurately refine the tourism characteristics of the village, so that each village can find its own bright spot, thus forming its own characteristics different from other villages.

Second, form a benign interactive relationship between urban and rural areas. On the one hand, through the development of rural tourism, rural areas sell fresh air, beautiful environment and fresh and healthy food to urban residents, and various elements of rural areas become consumable tourism products, from which rural communities gain economic benefits; On the other hand, urban residents have also gained a leisurely mood, novel and unique rural experience, and gained health and happiness.

Third, promote the rational adjustment of rural industrial structure. Rural tourism is also a combination of the primary industry and the tertiary industry, which is conducive to the adjustment of rural industrial structure and the harmonious development of rural economy. The construction of characteristic tourist villages should be a process of forming a reasonable rural industrial structure, and actively promote the economic added value, social added value and ecological added value of agricultural products and local culture in the tourism context.

Fourth, humanized management. Make corresponding tourism decisions according to the living conditions of urban residents today. Let city people experience rural life, know the hard work of working people and cherish their hard-won labor achievements; It can also help them relieve the pressure of their usual work and life. Finally realized? Win-win? The best effect.

Product disadvantage analysis

First, traffic may bring inconvenience to tourism;

Second, the tourism consumption direction of some urban residents;

Third, the rural infrastructure construction is not perfect.

Activity significance

1. is conducive to improving the rural eco-tourism environment. Through the development of rural eco-tourism, farmers can enhance their awareness of environmental protection, realize the importance of inheriting and protecting local cultural characteristics, pay more attention to the village appearance and change passive protection into active protection. In particular, under the leadership of the government, through the implementation of ecological projects, reasonable and feasible scientific planning can be made to promote the improvement of the tourism environment. It will also promote? Rural civilization? And then what? Is the village clean and tidy? Promote the construction of a new socialist countryside.

2. Promote the inheritance and development of rural traditional culture. The development of rural eco-tourism follows ecological laws and local cultural customs, and attaches importance to the protection of ecological environment and cultural resources, which can increase residents' pride in local culture, let local residents know the value of cultural landscape and cultural traditions, and protect and carry forward folk handicrafts, music, drama, dance, diet and other cultures during the tourism process. At the same time, the development of rural eco-tourism has far-reaching significance for the protection of cultural heritage.

3. It is conducive to improving the quality of life of farmers, and the development of rural eco-tourism will further promote the construction of rural infrastructure, such as more reasonable traffic layout and housing construction? Pollution discharge and pollution control are more standardized and strict, and more attention is paid to high-tech investment and biological pest control, which has obviously improved rural environmental sanitation, objectively created a good living environment for local farmers and improved their quality of life. Developing rural eco-tourism can optimize and adjust the agricultural industrial structure, rural industrial structure and tourism product structure, increase the added value of traditional agriculture and improve the utilization rate of resources. While accelerating the development of ecological agriculture, it can provide more employment opportunities for local residents, bring higher economic benefits, continuously increase farmers' income, speed up the pace of poverty alleviation, further narrow the gap between urban and rural areas, and promote? The solution to the problems of agriculture, countryside and farmers.

4. To promote the sustainable development of rural eco-tourism, it is required to make full use of the existing rural eco-tourism resources, on the premise of environmental protection and sustainable development, and integrate local infrastructure construction such as transportation and housing construction with local rural eco-tourism resources, rural eco-tourism project development and tourists' participation through planning, design and construction, so as to achieve the goal of coordinated development, improve the local ecological environment and help realize rural eco-tourism destinations.

moving target

With the rapid development of social economy and the continuous improvement of people's living standards, China's tourism industry is growing into a new growth point of national economy. As a new bright spot of China tourism, rural tourism, which has emerged in recent years, is being presented to the world at an unprecedented speed and appearance, which has aroused widespread concern at home and abroad. At the same time, due to the acceleration of urbanization and the increasingly busy pace of urban life, rural tourism has become an important leisure way for people to relieve pressure and keep close contact with relatives and friends. Rural tourism is a new rural industry developed in recent years to meet the new consumption trend of urban and rural residents, especially rural tourism with farmhouse music as the main form is particularly strong. Farmhouse leisure tourism promotes the development of characteristic agriculture, the inheritance of rural traditional culture, the spread of urban civilization and the protection of ecological environment. The plan aims to make rural eco-tourism become a new field of tourism development and a new bright spot in building a harmonious socialist society and promoting the construction of new countryside.

Activity content and process

The contents of rural eco-tourism include: first, taking the unique rural folk culture as the soul, promoting regional characteristics and improving the taste and richness of rural tourism; The second is to focus on farmers and emphasize mobilization.

The enthusiasm of local farmers, actively participate in it, fully reflect? Live in a farmhouse, eat farmhouse meals, do farm work and enjoy the farmhouse? Folk characteristics; Thirdly, the target market of rural tourism should be mainly positioned as urban residents, so as to satisfy the desire of urban people to appreciate rural scenery and return to simple folk customs. Has the following characteristics:

First, the rural landscape environment is a landscape space composed of semi-natural landscape and natural landscape, and the ecological characteristics are the same characteristics of rural landscape;

Secondly, rural tourism behavior is a low-interference behavior system. Within the tolerance of local environmental capacity, reasonable rural tourism should have strong eco-tourism characteristics; Thirdly, rural tourism is the tourism development and ecological education of natural ecology and humanistic ecology in the total human ecosystem composed of settlements. China is a big agricultural country, with a vast territory, huge differences in natural landscapes, extremely rich agricultural resources and rich rural folk customs, which has the superior conditions for developing rural tourism. At the same time, China has complex terrain and diverse climate. Rich in biological resources, there are many kinds of wild creatures. Make full use of these resources, form regional characteristic agriculture, turn it into tourism resources, and design agricultural sightseeing parks with rich forms and contents according to different landscapes and agricultural ecological production conditions in various parts of China. China's complete terrain is very conducive to the development of agriculture, forestry, animal husbandry and by-fishing. Agricultural production has a long history, which breeds rich cultural connotations and folk customs such as water towns, plains, grasslands, plateaus and mountains, and provides good conditions for the development of tourism.

1, rural landscapes vary widely. In order to meet the needs of tourism development, we can improve the specifications and layout to attract tourists without losing the annual production capacity. For example, building a plant maze. Plant modeling, simulation of famous paintings, earth art, etc. We can reasonably control the varieties and planting time of famous crops according to the main time of tourism, and provide tourists with lush recreation space and experience carrier. A reasonable combination of varieties with different colors and flowering periods in different mature areas can create a pleasant rural landscape.

2. The farming culture is brilliant. With the continuous development of science and productivity, the agricultural production mode is constantly improved, and the application of a large number of high and new technologies makes modern agriculture present a colorful scene. The resulting agricultural products make tourists full of curiosity. The different needs of tourists let them know about these animals and plants. In addition, tourists can personally participate in agricultural practice, enhance their perceptual knowledge of modern agricultural production, experience the hardships and joys of labor, and have more fun.

3. There are various types of residential buildings. It mainly includes the restoration and protection of ancient villages, the creation of rural atmosphere, and the maintenance of traditional and quaint street service facilities and equipment. In thousands of years of agricultural civilization, people have formed various handicrafts with local characteristics, which are favored by tourists because of their strong local characteristics. Folk painting is simply folk sculpture, rural weaving, rural embroidery tradition, printing and dyeing. After excavation and transformation, it can provide materials for performances and participation experiences, and develop tourism commodities.

Due to the different natural and human resources in different places, various rural tourism development models have emerged, including:

First, folk customs. Ethnic customs mode refers to a mode of improving infrastructure and tourist reception facilities, guiding ethnic farmers to participate in tourism development and promoting rural tourism development in ethnic minority rural areas with unique ethnic customs.

Second, the farm manor type. Based on the rural ecological environment and various farming activities, we will eat farmhouse meals, live in farmhouses, do farm work, pick farm fruits and do farm work? Combine rural ecology with farming customs and tourism and leisure to meet the psychological needs of urban residents to return to nature. Leisure farm mode is a rural tourism mode with leisure farm as its business unit. Leisure farm refers to a business entity that covers a certain scale, relies on agricultural production and rural life, takes farming culture as the core, and uses rural landscape to provide tourists with basic service facilities such as rural production and life leisure experience, accommodation and catering.

Third, the scenic spot relies on it. Relying on scenic spot mode refers to developing rural tourism based on scenic spots (spots), stripping some service functions of nearby scenic spots (spots), attracting surrounding farmers to participate in tourism reception and service, integrating into some rural activities, and promoting farmers' income and prosperity and the development of surrounding villages. Fourth, the development of ancient towns and villages. Ancient village settlements mainly refer to villages built before the Republic of China, which have retained a long historical evolution, that is, the architectural environment, architectural style and village address have not changed much, and they have unique folk customs, but they still serve people for a long time. The pattern of ancient village settlement refers to a pattern with strong ancient village settlement culture and characteristic ancient village settlement architecture as the core attraction, giving priority to protection, developing tourism according to local conditions and promoting rural development. There are also holiday leisure type, characteristic industry-driven type, red tourism combination type and so on.

Process: according to the local actual situation, select the rural eco-tourism type suitable for local development and then develop it.

Activity funds: allocate funds according to local actual conditions.

Activity effect evaluation

Rural eco-tourism is a highly cultural and participatory industry. The development of rural eco-tourism needs scientific and reasonable planning and management, which fully reflects the cultural characteristics and connotations different from urban life in content and form, and integrates them into a beautiful, harmonious and balanced ecological environment to stimulate tourists' demand motivation to the maximum extent and promote the development of rural eco-tourism. This plan analyzes the advantages and disadvantages of rural tourism background and planning content flow. I believe this plan can open up a brand-new world for rural eco-tourism and occupy a certain market share.

Problems that should be paid attention to in activities

1 correctly handle the relationship between rural tourism development and rural urbanization, farmers' innovation and agricultural modernization. To develop rural tourism, we should focus on promoting the long-term comprehensive and coordinated development of rural economy and society and improving rural living conditions and surrounding environment; Focus on improving the quality of farmers and cultivating new farmers; Actively promote the adjustment of agricultural industrial structure and build a modern agricultural system. To develop rural tourism, we must pay attention to maintaining local rural characteristics and preventing some? Urban disease? Spread to rural areas to prevent industrial waste and urban pollution from eroding rural pure land. The development of rural tourism should aim at developing production, affluent life, civilized rural customs and improving the environment. We can't equate the construction of new countryside with the construction of new tourist villages, but simply turn the new rural planning into the planning of new tourist villages. Nor can we build the countryside into a so-called new countryside without agriculture, countryside, farmers and characteristics just because of the development of rural tourism.

2. Correctly handle the relationship between government promotion and respect for farmers' wishes in rural tourism. The development of rural tourism should be promoted by the government, with farmers as the main body and full respect for farmers' wishes. The government's promotion is not omnipotent, but gives full play to the advantages and positive role of the government in planning guidance, overall coordination and classified guidance, and promotes the overall development of rural tourism according to local conditions. Farmers have the right to choose whether and how to participate in rural tourism development, and should not be forced to be uniform. Under the guidance and promotion of the government, we should respect the wishes of farmers, rely on their wisdom, give full play to their enthusiasm, and promote the sustained and healthy development of rural tourism.

3. Correctly handle the relationship between the development of rural tourism and the development of other rural industries. The coordinated development of rural industries is the basic prerequisite for the all-round development of rural economy and society. We should give full play to the advantages of high correlation of rural tourism industry, promote the coordinated development of rural industries and serve rural economic and social development through the development of rural tourism. Rural tourism should also fully rely on other industries, get the support of other industries, and accelerate its development in the development of other industries.

4. Correctly handle the relationship between developing rural tourism and protecting rural ecological environment. Ecological environment is an important part of rural tourism resources and an important basis for rural tourism to achieve sustainable development. Should be firmly established? Environment promotes tourism? 、? Ecotourism? Concept, adhere to the principles of scientific protection, rational development and sustainable utilization, adhere to the inherent unity law of tourism and ecological protection, plan first and then develop, so that the development of rural tourism becomes an effective means and an important channel to promote rural ecological environment protection. It is necessary to avoid the waste and simple and rude use of resources and put an end to the destructive development of the ecological environment.

5. Correctly handle the relationship between developing rural tourism and inheriting rural traditional culture. Rural traditional culture is the soul of rural tourism. It is necessary to dig deep into outstanding national and folk cultures, constantly enhance the charm and tourism attraction of rural traditional culture, promote the productization of rural traditional culture, and turn cultural advantages and resource advantages into economic advantages. At the same time, we should pay attention to the protection of rural traditional culture and explore new ways to inherit and carry forward rural excellent traditional culture in practice.

I recommend it carefully.